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Company · Consumer

Alianza Win

www.alianzawin.com ↗ ·Murcia ·Seed

Alianza Win is a Spanish consumer mobile app offering free, ad-free skill and puzzle games (Blocks, Bubble, Sudoku, La Frase Secreta) in which players earn points called 'winys' that are redeemed as discounts at partner bars and restaurants, with revenue coming from the hospitality venues that pay for the resulting footfall. Founded in January 2023 and launched in Murcia in October 2023, it operates as a brand of the company Probhabilitas and had a team of around nine people. It has raised roughly €1.45M in total across two rounds — €800K in early 2024 and €650K announced in January 2025 — backed by private European investors including the owners of the Belgian abbey brewery Val-Dieu, with plans to expand beyond the Murcia region to other Spanish cities from 2026. It is headquartered in Murcia.

Profile updated 1 Sep 2026