Luzia is a Madrid-based consumer AI company that builds a free Spanish- and Portuguese-language personal AI assistant delivered through WhatsApp, Telegram and its own mobile and web apps, with features spanning chat, audio transcription, image generation and everyday productivity help. Founded in May 2023, it is a Series B-stage consumer AI/B2C startup with additional offices in Barcelona, Villena (Alicante) and São Paulo, monetising via a freemium 'Luzia+' subscription. It reported 65+ million users across 40+ countries as of May 2025 and has raised roughly $49–50M across four rounds from investors including Khosla Ventures, Monashees and Prosus Ventures.
SectorsAI & Data, Consumer, Mobile Apps, Generative AI, Productivity
Start-up MapConsumer › Social & entertainment apps
Founders
C
Carlos Pérez
Co-Founder & CTO
J
Javier Andrés Marín
Co-Founder
Á
Álvaro Martínez Higes
Co-Founder & CEO
Global models 5
OOpenAI
United States · openai.com ↗
OpenAI's ChatGPT is a free general-purpose AI assistant for chat, voice transcription and image generation, paid for by a freemium Plus subscription, which is the same consumer model as Luzia+.
$60B+Comparable
XxAI
United States · x.ai ↗
xAI's Grok is a consumer AI assistant offered free inside a messaging and social app and in its own apps, with paid subscription tiers.
$20B+Comparable
M
Moonshot AI
China · www.moonshot.cn ↗
Moonshot AI's Kimi is a free consumer chat assistant aimed at a non-English-speaking mass market, with paid tiers on top.
$1.7B+Comparable
PPerplexity
United States · www.perplexity.ai ↗
Perplexity is a free consumer AI assistant and answer engine on web, mobile and WhatsApp, earning money through a Pro subscription.
$1.5B+Comparable
IInflection AI
United States · inflection.ai ↗
Inflection AI built Pi, a free personal AI assistant for consumers that was also reachable through WhatsApp and other messaging apps, before it moved to enterprise.
$1.5BComparable
In the same niche 12 others
See all in the Start-ups Map →
Notes: Most funded first
Investors 15
Open as list →
FFJ Labs
www.fjlabs.com
EEndeavor Catalyst
endeavor.org/catalyst
KKhosla Ventures
A
MMonashees
PProsus Ventures
A
A* Capital
A
Abstract Ventures
GGasol16 Ventures
G
Globo Ventures
G
Grupo Proeduca
M
Miguel Santos
P
Pau Gasol
P
Proeduca Summa
S
Sean Ryan
Funding rounds 4
| Date | Round | Amount | Lead |
|---|---|---|---|
| 2025-05-06 | Series B (estimated) | $13.5M |
Prosus Ventures
+2 more
|
| 2024-05-08 | Series B (estimated) | $19M |
monashees
+4 more
|
| 2023-10-17 | Series A | $10M |
Khosla Ventures
+6 more
|
| 2023-05-18 | Seed | €2.5M |
A*
+4 more
|
News 1
Open as list →| Published | Article |
|---|---|
| 2026-10-02 |
VDS 2026 anuncia su agenda: más de 600 ponentes y 17 unicornios se darán cita en Valencia ↗
El Español
2026-10-02 |