Willbe is a Spanish AI startup building an all-in-one B2B sales platform: it aggregates 30+ contact databases to generate leads, writes hyper-personalized outreach in 120+ languages, analyzes sales meetings and syncs everything automatically into the CRM. Founded in 2024 and accelerated by Lanzadera (Marina de Empresas, Valencia), it is headquartered in Madrid and remains a very small team. In June 2025 it signed a strategic investment agreement with Angels, Juan Roig's investment vehicle, and Grupo Adaptalia, after reportedly turning down more than 30 funds; the amount was not disclosed.
SectorsAI & Data, Enterprise Software, SaaS, Sales Tech, B2B Lead Generation
Start-up MapAI & Data › AI sales & GTM automation
Founders
C
Celia de la Hoz Sacasa
CEO & Co-founder
P
Pablo Ratón Silva
CTO & Co-founder
Global models 5
GGong
United States · www.gong.io ↗
AI revenue platform that records and analyses sales meetings, drafts AI outreach and syncs everything to the CRM, sold as B2B SaaS seats to sales teams.
$583MComparable
OOutreach
United States · www.outreach.io ↗
Sales engagement platform where AI writes and sends sequenced outreach, analyses calls and syncs activity to the CRM, sold per seat to B2B sales teams.
$489MComparable
AApollo.io
United States · www.apollo.io ↗
All-in-one sales platform combining a large B2B contact database with AI-written outreach, meeting tools and CRM sync, sold as subscription SaaS, which is the closest match to Willbe's model.
$251MComparable
SSalesloft
United States · www.salesloft.com ↗
Sales engagement and conversation-intelligence platform automating prospecting outreach and meeting analysis with CRM sync, sold as per-seat SaaS.
$245MComparable
CClay
United States · www.clay.com ↗
Pulls contact and company data from 100+ providers into one tool and uses AI to write personalised outreach and push leads into the CRM, on usage-based B2B subscriptions.
$204MComparable
In the same niche 10 others
See all in the Start-ups Map →
Notes: Most funded first
Investors 3
Open as list →
Funding rounds 1
| Date | Round | Amount | Lead |
|---|---|---|---|
| 2025-06-03 | Seed (estimated) | — |
Lead not disclosed
+2 more
|
News 1
Open as list →| Published | Article |
|---|---|
| 2025-06-04 |
Angels bets on Willbe, startup that speeds up the sales cycle with artificial intelligence ↗
Capital & Corporate (Capital-Riesgo.es)
2025-06-04 |