Caleida is a Madrid-based AI company that builds autonomous 'intelligent agents' covering the full commercial funnel — demand generation (Google Ads, Meta, LinkedIn, TikTok), multi-channel conversation handling (WhatsApp, Telegram, email, web chat, calls), lead qualification and CRM handoff. It sells vertical products (Caleida Motor for car dealerships, Estate, Capital, Campus, Reforma, Energy) on a managed service (~€299/month) or self-serve platform model, with teams across Madrid, Valencia and Seville. It raised a ~€500k seed round in January 2025 led by Easo Ventures and Coben Ventures, after earlier angel backing from Pablo Fernández (Clicars/Clikalia/Clidrive); headcount is around 13.
SectorsAI & Data, Enterprise Software, SaaS, Marketing & Sales Automation, Conversational AI
Start-up MapAI & Data › AI sales & GTM automation
Founders
L
Lucas Gozálvez
Founder & CEO
P
Paul Martz
Co-founder (publicly launched Caleida in January 2024; no longer listed on current company profiles)
Global models 5
PPodium
United States · www.podium.com ↗
Sells local businesses, especially car dealerships, an AI 'employee' that answers leads across SMS, web chat and calls and books them, closely matching Caleida Motor's subscription model.
~$470MComparable
QQualified
United States · www.qualified.com ↗
Sells an autonomous AI SDR agent (Piper) that engages inbound leads, qualifies them and hands them to the CRM on a SaaS subscription.
~$160MComparable
IImpel
United States · impel.ai ↗
Sells car dealerships an AI platform that runs lead conversations, follow-up and marketing across channels, the same vertical auto-dealer play as Caleida Motor.
~$120MComparable
CConversica
United States · www.conversica.com ↗
Offers AI assistants that engage and qualify leads over email and SMS for sales teams, including automotive and real-estate verticals, on a subscription.
~$80MComparable
111x
United States · www.11x.ai ↗
Sells autonomous AI 'digital workers' that prospect, hold multichannel conversations and qualify leads for sales teams on a subscription basis.
~$74MComparable
In the same niche 10 others
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Notes: Most funded first
Investors 3
Open as list →
Funding rounds 2
| Date | Round | Amount | Lead |
|---|---|---|---|
| 2025-01-16 | Seed | €500K | Easo Ventures, Coben Ventures |
| 2023-11 | Pre-seed | approximately €250K | Pablo Fernández |
News 2
Open as list →| Published | Article |
|---|---|
| 2025-01-16 |
Caleida levanta 500.000 € en una ronda liderada por Easo y Coben Ventures para crear los funnels de marketing y ventas del futuro con inteligencia artificial ↗
Capital-Riesgo.es
2025-01-16 |
| 2025-01-09 |
Caleida raised €500k with Easo Ventures and Coben Ventures in Spain ↗
Nordic9
2025-01-09 |