Findder

findder.es ↗ ·Badajoz ·Pre-seed

Findder is a Spanish consumer platform that uses an AI-driven recommendation engine to suggest the 'perfect gift' for a given recipient in about a minute, monetising through affiliate and partnership deals with retailers such as Amazon, El Corte Inglés, Lego, Colvin and Wonderbox. Founded in Extremadura (originally under the name Siwegalo) and headquartered in Badajoz, it relaunched its current platform in November 2023 and says it has served over 3 million users. It raised a €251,000 first round in January 2024 from business angels with ENISA covering roughly half.

Founded

2019

Founders

Total funds raised

€125K

SectorsMarketplace & E-commerce, Consumer, AI & Data, Retail Tech Start-up MapMarketplace & E-commerce › Marketplace & social commerce platforms

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Founders

Germán Gómez Caraballo

Founder & CEO

Global models 5

LTK

United States · www.shopltk.com ↗

Consumer product-discovery platform that recommends products and earns affiliate commissions from retailers on the sales it drives.

$300MComparable

Lyst

United Kingdom · www.lyst.com ↗

Free consumer shopping-discovery engine that sends shoppers to partner retailers and is paid mainly through affiliate and commission deals.

$160MComparable

ShopMy

United States · shopmy.us ↗

Curated product-recommendation platform where each purchase sent to a brand or retailer earns an affiliate commission.

$110MComparable

Daydream

United States · daydream.ing ↗

AI shopping assistant that turns a plain-language request into product picks and earns affiliate fees from partner retailers, much like Findder's AI gift finder.

$50MComparable

Honey

United States · www.joinhoney.com ↗

Free consumer shopping tool, acquired by PayPal, paid through affiliate commissions from retailers such as Amazon on the purchases it helps close.

$41MComparable

In the same niche 13 others

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Las Palmas de Gran Canaria

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Notes: Most funded first

Investors 1

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ENISA

www.enisa.es

Pre-seed 2024 Spain

Funding rounds 1

·1 not counted

Date	Round	Amount	Lead
2024-01-26	Pre-seed (estimated)	€125K	Lead not disclosed +1 more

Not counted (1)

Not counted in totals

2024-01-26 Public Loan €126K ENISA

News 3

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Published	Article
2025-05-27	Los diez protagonistas de los Premios Extremadura es futuro 2025 ↗ Extremadura es Futuro 2025-05-27
2025-05-15	Findder revoluciona los regalos personalizados online con su recomendador inteligente ↗ Murcia.com 2025-05-15
2024-01-29	Findder cierra una ronda de €251.000 cubierta por business angels y ENISA ↗ Webcapitalriesgo 2024-01-29