Roams

roams.es ↗ ·Palencia ·Series A

Roams is a Spanish digital comparison and advisory platform that helps consumers optimise recurring household bills — mobile/internet/TV, energy, insurance, finance and home alarms — monetising through affiliate and lead-generation agreements with providers such as Movistar, Vodafone, Orange and MasOrange. Founded in 2013 and based in Palencia, it has served millions of users in Spain and Mexico, layers proprietary AI plus human 'personal managers' over its comparison engine (Roams VIP), and in 2024-2025 raised ~€1M (Banco Santander, Iberaval, plus an equity-crowdfunding round) to launch its own MVNO. It was named one of the 100 most promising startups at Web Summit 2024 and holds a Great Place to Work certification. Funding has come mainly from banks, public bodies (ENISA, Sodical/Junta de Castilla y León) and crowdfunding rather than institutional VC.

Founded

2013

Founders

Total funds raised

€3.5M

SectorsComparison marketplace, Telecom, Consumer services, AI, Energy, Insurtech Start-up MapMarketplace & E-commerce › Marketplace & social commerce platforms

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Founders

Eduardo Delgado Lobejón

CEO & Co-founder

Víctor Medina

Co-founder

Global models 5

Credit Karma

United States · www.creditkarma.com ↗

Free consumer platform that recommends cards, loans and insurance and earns lead-generation and affiliate fees from the providers, as Roams does.

$869MComparable

Policybazaar

India · www.policybazaar.com ↗

Comparison and advisory marketplace for insurance and loans with call-centre advisers, paid by commissions and leads from providers, like Roams' comparison engine plus personal managers.

$770MComparable

Policygenius

United States · www.policygenius.com ↗

Online insurance comparison with licensed human advisers that earns commissions from carriers, matching Roams' mix of comparison tool and personal advice.

$286MComparable

The Zebra

United States · www.thezebra.com ↗

Comparison site for insurance and household costs that makes money from referral and lead fees paid by carriers.

$256MComparable

BankBazaar

India · www.bankbazaar.com ↗

Consumer comparison platform for financial products paid through lead and affiliate agreements with banks and insurers.

$117MComparable

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Notes: Most funded first

Investors 8

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SEGO Venture

www.segofinance.com

2 rounds · 2022–25 Spain

Banco Santander

www.santander.com

Venture Debt 2024 Spain

Europea Seguros

Series A 2025 Spain

Iberaval

www.iberaval.es ↗

Venture Debt 2024 Spain

15k Angels & Investors

www.15kangels.com ↗

Investor Spain

Funding rounds 3

Date	Round	Amount	Lead
2025-06-10	Series A (estimated)	€2M	Lead not disclosed +2 more
2024-10-21	Venture Debt	€1M	Lead not disclosed +2 more
2022-08-23	Pre-seed (estimated)	€495K	Lead not disclosed +1 more

News 8

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Published	Article
2026-05-29	Roams, la startup palentina que reduce sus bajas médicas un 75%, frente al dato nacional ↗ MuyPymes 2026-05-29
2025-06-13	Roams se convierte en OMV con red de Movistar, Vodafone y MasOrange ↗ Merca2 2025-06-13
2025-06-10	El comparador Roams sondea su venta a bancos, aseguradoras y 'telecos' por hasta 85 millones en 2027 ↗ elEconomista 2025-06-10
2025-06-10	Europea Seguros entra como socio industrial en el capital de Roams tras adquirir más de un 5% del comparador ↗ El Español / Invertia 2025-06-10
2025-04-01	La palentina Roams, la mejor pyme de Castilla y León para trabajar ↗ Tribuna de Palencia 2025-04-01
2024-11-10	Roams entre las 100 startups más prometedoras del Web Summit 2024 en Lisboa ↗ Portal Financiero 2024-11-10
2024-10-18	La palentina Roams lanza una ronda de financiación para impulsar su plataforma de ahorro ↗ Castilla y León Económica 2024-10-18
2024-10-02	La compañía palentina que está "cambiando el mundo" ↗ Tribuna de Palencia 2024-10-02