Hangry

www.hangry.es ↗ ·Madrid ·Seed

Hangry is a Madrid-based start-up that turns ride-hailing vehicles and taxis (Uber, Cabify, VTC and taxi fleets) into mobile retail and sampling points. Passengers scan a QR code to get free samples or buy snacks, drinks, beauty products and accessories during the ride, while brands get a new distribution and advertising channel plus data on demographics, purchase timing and consumer feedback. Consumer-goods brands including Kellogg's, Mondelez International, Red Bull, L'Oréal and Perrier have used the platform, and the service ran in Madrid, Barcelona and Valencia. The company was founded in 2018 by IE Business School MBA alumni, went through Juan Roig's Lanzadera accelerator, and in January 2020 closed a €1 million seed round from Demium Startups, Sego Finance and Archipélago Next, with business angels Martín Varsavsky and Félix Ruiz.

Founded

2018

Founders

Total funds raised

€1M

SectorsRetail media, In-ride commerce, Product sampling, Mobility Start-up MapMarketplace & E-commerce › Marketplace & social commerce platforms

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Founders

Maurice Karam

Co-founder

Also at Burger Index →

Wassim Berro

Co-founder & CEO

Also at Burger Index →

Global models 3

Cargo

United States · www.cargo.club ↗

Put snack and sample boxes in Uber and Lyft cars so passengers could get free samples or buy products during the ride, with brands paying for distribution and data. It is the closest match to Hangry.

$30M+Comparable

Firefly

United States · fireflyon.com ↗

Turns rideshare and taxi vehicles into a media channel that brands pay to use, sharing the revenue with drivers. It sells advertising rather than products.

$30M+Comparable

Octopus Interactive

United States · www.octopus.com ↗

Installs interactive tablets in rideshare cars that passengers use and brands pay to advertise on, collecting engagement data along the way. It is a close cousin of Hangry's in-ride brand channel.

$20M+Comparable