Ginqo

ginqopetfood.com ↗ ·Ajalvir ·Pre-seed

Ginqo is a Spanish direct-to-consumer pet food brand that makes grain-free, hypoallergenic dry food for dogs and cats using insect protein (black soldier fly larvae) combined with yellow peas, beetroot, lentils, blueberries, algae and turmeric, positioned around pet health and a lower environmental footprint. It is an early-stage foodtech operated by Proteco Food & Feed from Ajalvir in the Madrid region, selling online, on marketplaces (Amazon, Tiendanimal, Correos Market, Miravia) and through roughly 60 Spanish specialist stores, and was admitted to the Amazon Launchpad programme. In September 2023 it closed a round of more than €242,000 led by an Italian business angel (€100,000) with the rest from friends, family, customers and investors syndicated via the Startupxplore platform, earmarked for marketplace growth and distribution deals in Italy, France, Germany and Portugal.

Founded
2020
Founders
1
Total funds raised
€242K
Rounds
1
Investors
1
Last round
Sep 2023
SectorsFoodtech, Pet food, Consumer goods, D2C e-commerce, Sustainability Start-up MapFoodtech & Agtech › D2C & subscription food brands

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Founders

Gianpaolo Pugliese
Founder & CEO

Global models 5

Butternut Box
United Kingdom · butternutbox.com ↗
Direct-to-consumer, health-positioned dog food brand sold online, like Ginqo's premium DTC pet-nutrition model.
$470MComparable
The Farmer's Dog
United States · www.thefarmersdog.com ↗
Venture-backed DTC pet food brand that sells premium, health-led recipes straight to pet owners.
$160MComparable
Nom Nom
United States · www.nomnomnow.com ↗
DTC premium pet food brand built on pet-health positioning and selling online (acquired by Mars).
$114MComparable
Wild Earth
United States · wildearth.com ↗
DTC dry dog food brand built on an alternative protein and a lower environmental footprint, the closest match to Ginqo's insect-protein pitch.
$23MComparable
Jinx
United States · www.jinx.com ↗
Venture-backed premium dry kibble brand for dogs, sold online and through marketplaces and retailers, like Ginqo.
$22MComparable

In the same niche 19 others

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Notes: Most funded first

Investors 1

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Funding rounds 1

DateRoundAmountLead
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