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Start-ups · Travel & Hospitality

Be Mate

www.bemate.com ↗ ·Madrid ·Seed

Be Mate is a Madrid-based operator of boutique tourist and corporate apartment buildings, offering travellers and business guests self-contained design apartments in city-centre locations combined with hotel-standard services such as reception, check-in management and, in some buildings, coworking space. The company works on an integral management model, taking over whole buildings on behalf of property owners and investors and running them under the Be Mate brand, with a Vip Mate Club loyalty programme and a dedicated business traveller service. Founded in 2014 as an offshoot of Kike Sarasola's Room Mate Group, it reached around 18 buildings and some 600 units with €14M of revenue and €1.5M of EBITDA in 2023, has hosted more than half a million guests in its first decade, and now operates in Madrid, Barcelona, Málaga, Milan, Rome, Venice and Turin while targeting €30M of revenue in 2026. In November 2023 it raised an €11.5M capital increase led by the Barlon Capital III SCR fund alongside co-founder Álex García's family office and angel investor Javier Rubió, a transaction in which Room Mate exited the shareholding; the company also signed a €100M agreement with Qualitas Equity's Q Capital to acquire apartment buildings for its expansion, and Kike Sarasola sold his remaining minority stake in May 2025, leaving Cristian Flórez as president.

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