Vegaffinity

www.vegaffinity.com ↗ ·Murcia ·Pre-seed

Vegaffinity is a Murcia-based online supermarket for vegan and plant-based food. Customers in Spain and Portugal could buy from its catalogue of meat and fish substitutes, snacks, sweets and pantry products. The business began in 2014 as a community app for vegans, founded by Jesús Cerezuela Zaplana. It later became an e-commerce platform with its own brand, Divina Teresa, and built the largest Spanish-speaking vegan community online, with around 238,000 unique monthly users. It went through the Lanzadera accelerator in 2019. In June 2021 it raised a €200,000 round led by Innoventures Capital, bringing in partners of the Valencian food-ingredients group Dacsa and Bamboo Venture Capital. Revenue reached nearly €500,000 in 2022, and the company closed in 2025.

Founded

2014

Founders

Total funds raised

€260K

SectorsFoodtech, E-commerce, Plant-based food Start-up MapFoodtech & Agtech › D2C & subscription food brands

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Founders

Jesús Cerezuela Zaplana

Founder & CEO

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