Company · Enterprise Software

Barbara

barbara.tech ↗ ·Bilbao ·Series A

Barbara is an Edge AI platform that lets industrial companies securely deploy, run, and monitor AI models and applications on-site rather than in the cloud, covering container orchestration, device lifecycle management, and MLOps at the edge. It serves mission-critical sectors such as smart grid/energy, water utilities, manufacturing, and oil & gas, with customers including Iberdrola, Acciona, Cellnex, Redeia, EDP, Schneider Electric, and GSK. Founded in Bilbao in 2016, it has raised a Series A round led by Aramco Ventures.

Founded

2016

Founders

News

Rounds

Investors

SectorsEdge Computing, Industrial IoT, AI/MLOps, Industrial Software Start-up MapEnterprise Software › Infrastructure & operations software

Profile updated 22 Jul 2026

Founders

David Purón

Co-Founder & CEO

Marcos Eguillor

Co-Founder & Former President

Miguel Angel Fernández Otero

Co-Founder & Partner

Pablo Portero

Co-Founder

Global models 5

Samsara

United States · www.samsara.com ↗

IoT/AI platform gathering and analyzing sensor data from industrial and fleet operations, the closest large-scale comparable to Barbara's industrial edge/IoT-AI model before its 2021 IPO.

$930MComparable

C3 AI

United States · c3.ai ↗

Enterprise AI platform for building and deploying AI applications across energy, manufacturing, and industrial sectors, similar to Barbara's industrial AI focus.

$481MComparable

Particle

United States · www.particle.io ↗

IoT device management and connectivity platform for deploying and monitoring distributed hardware fleets, matching Barbara's device lifecycle management model.

$135MComparable

FogHorn Systems

United States · www.foghorn.io ↗

Industrial edge AI platform enabling real-time analytics and machine learning directly on edge devices such as PLCs and gateways, closely mirroring Barbara's edge-AI-for-industry model.

$82MComparable

Edge Impulse

United States · edgeimpulse.com ↗

End-to-end edge AI MLOps platform for developing and deploying ML models to edge devices, directly comparable to Barbara's edge MLOps proposition (acquired by Qualcomm in 2025).

$54.3MComparable

Investors 6

Aramco Ventures

www.aramcoventures.com ↗

Investor Saudi Arabia

Caixa Capital Risc

www.caixacapitalrisc.es

Investor Spain

Criteria Venture Tech

www.criteriaventuretech.com

Iberdrola Ventures - PERSEO

www.iberdrola.com/innovation/international-startup-program-perseo

Investor Spain

Seed Capital Bizkaia

seedcapitalbizkaia.eus

Investor Spain

Funding rounds 2

Other · €4.5M

Barbara raised a €4.5M round that the company describes as a strategic funding round rather than a lettered stage, led by Aramco Ventures wi…

2026-02-18

Seed · €2.5M

Barbara (formerly Barbara IoT) raised €2.5M led by Caixa Capital Risc through its Criteria Venture Tech fund, with Iberdrola investing via i…

2022-05-11

News & media 5

Published	Article
2026-04-20	Barbara IoT Closes €4.5M Round to Scale Edge AI Into Global Critical Infrastructure Markets ↗ Kurrant
2025-09-30	Barbara and Tech Mahindra Partner to Deliver Industrial Edge AI at Scale ↗ Tech Mahindra
2025-08-08	N3uron Connectivity Systems and Barbara Announce Strategic Partnership for Edge Data and AI at the Edge ↗ N3uron
2024-05-23	Loctite, Barbara, Cafler, Topazium, MClimate, and Infrafon win the Industry Solutions Awards ↗ IOT Solutions World Congress
2022-05-13	Barbara IoT raises $2.6M to grow edge IoT security offering in Europe ↗ Edge Industry Review