WWild Balance
Wild Balance is a Spanish D2C pet nutrition brand that makes and sells 100% natural food for dogs and cats — BARF (raw), low-temperature cooked meals, wet food, treats, toppers and supplements — sold via its own e-commerce with a subscription model, its own stores and a retail/distribution network of 500+ points of sale in Spain. Founded in 2018-2020 by three friends after their dog Mía's health issues, it produces in its own kitchen in Benifaió and has offices in Albal (Valencia province); it raised close to €1M in 2022 and reported ~€3.5M revenue in 2023.
SectorsPet food, Petcare, D2C e-commerce, Consumer goods, Food & beverage
Start-up MapFoodtech & Agtech › D2C & subscription food brands
Founders
C
Carlos Pastor Cebriá
Co-founder & CPO
G
Guillem Rosaleny
Co-founder & CFO
K
Kike Domingo Bayarri
Co-founder
Global models 5
BButternut Box
United Kingdom · butternutbox.com ↗
D2C subscription brand selling fresh, gently cooked natural dog food made in its own kitchens, now also going into retail, the same model as Wild Balance.
$450MComparable
TThe Farmer's Dog
United States · www.thefarmersdog.com ↗
D2C subscription service selling fresh, human-grade cooked dog food made to each pet's needs and shipped straight to owners.
$150MComparable
SSpot & Tango
United States · www.spotandtango.com ↗
D2C subscription brand selling fresh and 'unkibble' natural dog food made in its own facility.
$60MComparable
LLyka
Australia · lyka.com.au ↗
D2C subscription brand selling natural, gently cooked, human-grade dog food made in its own kitchen.
$45MComparable
OOllie
United States · www.myollie.com ↗
D2C subscription pet food brand selling fresh cooked and baked natural dog food with portions set for each dog, since moving into retail stores.
$40MComparable
In the same niche 19 others
See all in the Start-ups Map →Notes: Most funded first
Investors 2
Open as list →Funding rounds 2
| Date | Round | Amount | Lead |
|---|---|---|---|
| 2025-01-23 | Seed | — | Barlon Capital |
| 2022-10-05 | Seed | approximately €1M | Lead not disclosed |
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