Huplei

huplei.com ↗ ·Barcelona ·Pre-seed

Huplei (operated by Smart Interactive, S.L., formerly branded Cinesmart under Astronauts Consulting, S.L.) is a Barcelona-based adtech and 'advergaming' platform that turns a smartphone into a remote control so cinema audiences and live-event crowds can play branded interactive games on the big screen during the preshow. The cloud platform sells this as an alternative to conventional cinema advertising, giving brands real-time engagement metrics and audience data, and rewarding players with prizes delivered to their phones; it also offers a synchronized narration and closed-caption system for vision- and hearing-impaired cinemagoers. It raised a ~€130k pre-seed round and went through the Bcombinator accelerator in Barcelona, with screens live in cinemas across Barcelona and Madrid (Alcalá de Henares, Alcorcón, Majadahonda, Leganés).

Founded

2023

Founders

Total funds raised

—

Rounds

Investors

SectorsAdtech, Advergaming, Media & Entertainment, Interactive Gaming, Cinema Technology, SaaS Start-up MapMedia & Gaming › Marketing & advertising tech

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Founders

Dani Rodés

Co-Founder & CTO

Dani Zacarias

Co-Founder & CEO

Fernando Ruiz Calderón

Co-Founder & Chief Design and Development Officer

Josep Molins

Co-Founder & COO

Global models 4

Anzu

Israel · www.anzu.io ↗

Adtech platform that puts brand ads inside game experiences and sells them to advertisers with engagement measurement, matching Huplei's branded-play ad revenue model.

~$100MComparable

Tapjoy

United States · www.tapjoy.com ↗

Rewarded advertising network where players engage with brand content in exchange for prizes and rewards, and brands pay for measured engagement.

~$60MComparable

Admix

United Kingdom · admix.in ↗

Sells brands non-intrusive ad placements inside games with real-time engagement metrics, an alternative to conventional ad formats.

~$35MComparable

TimePlay

Canada · www.timeplay.com ↗

Closest direct match: its platform turns phones into controllers so cinema and live-venue audiences can play branded games on the big screen, and it makes money from advertisers and prizes.

~$15MComparable