Run to Wear

runtowear.com ↗ ·Madrid ·Pre-seed

Run to Wear is a Madrid-based circular fashion startup founded in 2021 by Claudia Ojeda that built the self-described "world's largest online wardrobe" — a B2C app and web platform where users upload clothes they no longer wear, receive Tokens valued by brand, condition and category, and swap them for other members' garments without spending money. It later pivoted toward B2B sustainability software for the textile industry, offering blockchain-based Digital Product Passports and garment traceability to help brands comply with EU circular-economy regulation.

Founded

2021

Founders

Total funds raised

€320K

SectorsCircular economy, Fashion tech, Marketplace, Sustainability, Resale & second-hand, Supply chain traceability Start-up MapMarketplace & E-commerce › Recommerce & second-hand marketplaces

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Founders

Claudia Ojeda Regidor

Founder & CEO

Global models 5

TrusTrace

Sweden · trustrace.com ↗

B2B software for fashion brands that traces garments through the supply chain and supports Digital Product Passport compliance, the core of Run to Wear's pivot.

~$40MComparable

Arianee

France · www.arianee.com ↗

Blockchain-based digital product passports sold to fashion and luxury brands for traceability and circularity, matching Run to Wear's blockchain DPP offer.

~$33MComparable

EON

United States · www.eon.xyz ↗

Digital-ID and product-passport platform that fashion brands use to track garments through resale and recycling and to meet EU circularity rules.

~$21MComparable

Provenance

United Kingdom · www.provenance.io ↗

Blockchain-backed traceability and sustainability-claims software sold to consumer and fashion brands, similar to Run to Wear's B2B traceability product.

~$15MComparable

Retraced

Germany · www.retraced.com ↗

Supply-chain transparency and Digital Product Passport SaaS built for textile and fashion brands facing EU regulation, a direct peer to Run to Wear's B2B offer.

~$10MComparable