Blaine

blainebox.com ↗ ·Barcelona ·Series A

Blaine (formerly Blaine Box) is a Barcelona-based e-commerce company that designs and sells hyper-realistic artificial and preserved plants, trees, flowers and decorative arrangements, claiming ~97% visual similarity to real plants and using sustainable/recycled materials handmade in Europe. It serves both B2C shoppers and B2B clients via a subscription decor service (Blaine Pro). Founded in 2019, it has raised over €3.5M across seed rounds and a 2024 Series A, and has been featured in Vogue, Elle and Architectural Digest.

Founded

2019

Founders

Total funds raised

€3.3M

SectorsE-commerce, Home Decor, Sustainability, Subscription commerce Start-up MapMarketplace & E-commerce › Vertical e-commerce retail

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Founders

Carles Grau

Co-founder & CTO

Carol Frau

Co-founder & COO

Óscar Gallego

Co-founder & CEO

Global models 5

Bloom & Wild

United Kingdom · www.bloomandwild.com ↗

VC-funded online flower and plant delivery/subscription brand, the closest large-scale comparable to Blaine's e-commerce plant/flower decor model.

$174MComparable

The Bouqs Co

United States · bouqs.com ↗

Direct-to-consumer online flower and plant delivery company built around sustainable, farm-direct sourcing similar to Blaine's sustainability positioning.

$97.8MComparable

UrbanStems

United States · urbanstems.com ↗

D2C floral and plant gifting e-commerce brand with a subscription option, matching Blaine's B2C decor/gifting model.

$51.9MComparable

Bloomscape

United States · bloomscape.com ↗

Online plant retailer selling ready-to-display potted plants shipped direct to customers, similar product category to Blaine's plant decor.

$24MComparable

The Sill

United States · www.thesill.com ↗

E-commerce plant and plant-care retailer targeting home decor customers, the same core online plant-retail model as Blaine.

$14.8MComparable

In the same niche 27 others

See all in the Start-ups Map →

No stage disclosed · €7M

Singularu

Valencia

Venture Debt · €3.2M

+21 more →

Notes: Most funded first

Investors 6

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Archipélago Next

www.archipelagonext.com

2 rounds, led 1 · 2021–24 Spain

Draper B1

draperb1.vc

2 rounds, led 1 · 2021–24 Spain

Successful Capital

www.successfulfund.vc

Led Pre-seed 2020 Spain

CEO of Aquaservice

Pre-seed 2020 Spain

Funding rounds 3

·2 not counted

Date	Round	Amount	Lead
2024-03-05	Series A	€2.3M incl. debt: equity and debt, the split was not disclosed	Lead not disclosed +2 more
2021-11-10	Seed	€720K incl. debt: equity and debt, the split was not disclosed	Draper B1, Archipelago Next
2020-12-14	Pre-seed (estimated)	€300K	Succesfull Ventures +3 more

Not counted (2)

Not counted in totals

2024-03-05	Public Loan	—	ENISA
2021-11-10	Public Loan	—	ENISA

News 3

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Published	Article
2025-06-20	Cómo Blaine Box se convierte en líder online en Europa (con Óscar Gallego, CEO Blaine Box) ↗ Ecosistema Ecommerce (podcast) 2025-06-20
2024-03-05	Blaine cierra una ronda Serie A de 2,3 millones de euros ↗ El Referente 2024-03-05
2023-08-13	Blaine Box, alquiler de plantas y flores artificiales sostenibles ↗ Al Andalus Innovation 2023-08-13