Company · Marketplace & E-commerce

Blaine

blainebox.com ↗ ·Barcelona ·Series A

Blaine (formerly Blaine Box) is a Barcelona-based e-commerce company that designs and sells hyper-realistic artificial and preserved plants, trees, flowers and decorative arrangements, claiming ~97% visual similarity to real plants and using sustainable/recycled materials handmade in Europe. It serves both B2C shoppers and B2B clients via a subscription decor service (Blaine Pro). Founded in 2019, it has raised over €3.5M across seed rounds and a 2024 Series A, and has been featured in Vogue, Elle and Architectural Digest.

Founded

2019

Founders

News

Rounds

Investors

SectorsE-commerce, Home Decor, Sustainability, Subscription commerce Start-up MapMarketplace & E-commerce › Vertical e-commerce retail

Profile updated 31 Jul 2026

Founders

Carles Grau

Co-founder & CTO

Carol Frau

Co-founder & COO

Óscar Gallego

Co-founder & CEO

Global models 5

Bloom & Wild

United Kingdom · www.bloomandwild.com ↗

VC-funded online flower and plant delivery/subscription brand, the closest large-scale comparable to Blaine's e-commerce plant/flower decor model.

$174MComparable

The Bouqs Co

United States · bouqs.com ↗

Direct-to-consumer online flower and plant delivery company built around sustainable, farm-direct sourcing similar to Blaine's sustainability positioning.

$97.8MComparable

UrbanStems

United States · urbanstems.com ↗

D2C floral and plant gifting e-commerce brand with a subscription option, matching Blaine's B2C decor/gifting model.

$51.9MComparable

Bloomscape

United States · bloomscape.com ↗

Online plant retailer selling ready-to-display potted plants shipped direct to customers, similar product category to Blaine's plant decor.

$24MComparable

The Sill

United States · www.thesill.com ↗

E-commerce plant and plant-care retailer targeting home decor customers, the same core online plant-retail model as Blaine.

$14.8MComparable

Investors 5

www.archipelagonext.com

ENISA

Investor Spain

Succesfull Ventures

www.successfulfund.vc ↗

Investor Spain

Funding rounds 3

Series A · €2.3M

Blaine, a platform for hyper-realistic artificial plants and floral decoration covering purchasing, design, manufacturing, delivery and inst…

2024-03-05

Seed · €720K

Blaine Box runs a subscription rental service for sustainable artificial flower arrangements. It closed a €720K second seed round co-led by …

2021-11-10

Seed · €300K

Blaine Box sells monthly subscriptions of artificial flower bouquets to businesses. It closed its first funding round at €300K, led by Succe…

2020-12-14

News & media 3

Published	Article
2025-06-20	Cómo Blaine Box se convierte en líder online en Europa (con Óscar Gallego, CEO Blaine Box) ↗ Ecosistema Ecommerce (podcast)
2024-03-05	Blaine cierra una ronda Serie A de 2,3 millones de euros ↗ El Referente
2023-08-13	Blaine Box, alquiler de plantas y flores artificiales sostenibles ↗ Al Andalus Innovation