Colvin
Colvin is a Barcelona-founded technology-driven flower and plant e-commerce company that disintermediates the floriculture supply chain by buying directly from growers and delivering bouquets and plants to consumers and businesses (B2C and B2B) across Spain, Italy, Germany and other European markets. Founded in late 2016, it has raised roughly $88M across 8 rounds including a €45M Series C led by Eurazeo in 2021, though it underwent a down-round restructuring in 2023 with a 50% valuation cut and layoffs to refocus on its core flower business.
SectorsE-commerce, Floriculture, D2C, Retail Tech, Agtech
Start-up MapMarketplace & E-commerce › Vertical e-commerce retail
Founders
M
Marc Olmedillo
Co-founder & former CMO
M
Marc Olmedillo Diaz
Co-Founder (former Chief Growth Officer)
Global models 3
BBloom & Wild
United Kingdom · www.bloomandwild.com ↗
Sells flowers online straight to consumers across several European countries, sourcing close to growers to cut out wholesale layers, the same as Colvin.
$200MComparable
TThe Bouqs Co
United States · bouqs.com ↗
Sells farm-direct bouquets and plants online to consumers and businesses, skipping the traditional florist supply chain the way Colvin does.
$120MComparable
UUrbanStems
United States · urbanstems.com ↗
Sells flowers and plants online, bought direct from growers and delivered to consumers and corporate clients, matching Colvin's B2C plus B2B model.
$70MComparable
In the same niche 27 others
See all in the Start-ups Map →
Notes: Most funded first
Investors 13
Open as list →
SSamaipata
www.samaipata.vc
Milano Investment Partners
www.milanoinvestment.com
EEurazeo
www.eurazeo.com
PP101
p101.it
A
Ad4Ventures
www.ad4ventures.com
C
Claret Capital Partners
claretcapital.com
M
Mediaset
H
Hugo Arévalo
CCapagro
J
Javier Etxebeste
J
Javier Faus
MMediaset Italia
GGerman Media Pool
Funding rounds 9
| Date | Round | Amount | Lead |
|---|---|---|---|
| 2023-07-05 | Series C (estimated) | €6M |
Eurazeo
+5 more
|
| 2022-01 | Series C (estimated) | €10M | Lead not disclosed |
| 2021-07-28 | Series C | €45M |
Eurazeo
+4 more
|
| 2020-06-26 | Series B | €14M |
Milano Investment Partners (MIP)
+2 more
|
| 2019-04-08 | Series A (estimated) | €2M |
Milano Investment Partners
+1 more
|
| 2018-10-09 | Series A (estimated) | €6M |
P101
+5 more
|
| 2017-12-18 | Seed | €2M |
Samaipata, Mediaset
+2 more
|
| 2017-04-19 | Seed | approximately €400K | Samaipata |
| 2016-12 | Pre-seed | approximately €300K | Lead not disclosed |
News 5
Open as list →| Published | Article |
|---|---|
| 2026-02-15 |
San Valentín: el sector de las flores se juega el 10% del año con costes al alza y el 75% del producto importado ↗
El Español / Invertia
2026-02-15 |
| 2025-05-07 |
Primavera con brotes verdes para Colvin: sale del concurso de acreedores ↗
Emprendedores
2025-05-07 |
| 2025-04-21 |
Dealflow.es #463: The Hotels Network exit. Adsmurai draws M&A interest. Belvo raised €15M. ↗
Dealflow.es
2025-04-21 |
| 2025-01-15 |
Colvin – the online florist that revolutionized an industry, but wanted to grow too fast ↗
Noxis
2025-01-15 |
| 2024-09-30 |
Dealflow.es #434: Babel €350M exit. Acurio's new fund. Colvin restructuring. ↗
Dealflow.es
2024-09-30 |