Company · Marketplace & E-commerce

Yaba

goyaba.co ↗ ·Barcelona ·Series A

Yaba (legally Your Amazing Brand Amplifier, S.L. / Yaba Ventures, S.A.U.) is a Barcelona-based house of brands founded in 2020 that buys, finances and scales digitally native consumer brands, originally focused on Amazon FBA sellers as Southern Europe's first Amazon aggregator. It has since repositioned as a 'lifelong well-being curator', concentrating its portfolio on longevity, supplements and nutrition brands such as Aethern, PureChimp, Incite Nutrition, MDNA and NaturaleBio. It raised $85M in equity and debt in March 2022 led by Crossbeam Venture Partners and Tikehau Capital, and acquired Aethern in early 2025.

Founded
2020
Founders
5
News
0
Rounds
2
Investors
8
SectorsE-commerce, Consumer Brands, Amazon Aggregator, Health & Wellness, Nutrition & Supplements Start-up MapMarketplace & E-commerce › Vertical e-commerce retail

Profile updated 8 Aug 2026

Founders

Alejandro Fresneda
Co-Founder & Co-CEO
David Baratech
Co-Founder & Co-CEO
Patxi Archanco
Co-Founder & CFO
Rubén Ferreiro
Co-Founder & Chairman
Sergi de Pablos
Co-Founder & CTO

Global models

No comparables on record yet.

Investors 8

Funding rounds 2

Series A · $85M
Barcelona-based Yaba (legal name Your Amazing Brand Amplifier), which buys and scales digital-native brands selling on Amazon, raised $85M (…
2022-03-10
Series A · €15M
El Confidencial reported that Yaba, an aggregator that buys Amazon sellers, was about to close a Series A worth about €60M: €15M in equity a…
2021-11-17

News & media

No coverage on record yet.
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