Yaba

goyaba.co ↗ ·Barcelona ·Series A

Yaba (legally Your Amazing Brand Amplifier, S.L. / Yaba Ventures, S.A.U.) is a Barcelona-based house of brands founded in 2020 that buys, finances and scales digitally native consumer brands, originally focused on Amazon FBA sellers as Southern Europe's first Amazon aggregator. It has since repositioned as a 'lifelong well-being curator', concentrating its portfolio on longevity, supplements and nutrition brands such as Aethern, PureChimp, Incite Nutrition, MDNA and NaturaleBio. It raised $85M in equity and debt in March 2022 led by Crossbeam Venture Partners and Tikehau Capital, and acquired Aethern in early 2025.

Founded

2020

Founders

Total funds raised

$85M

SectorsE-commerce, Consumer Brands, Amazon Aggregator, Health & Wellness, Nutrition & Supplements Start-up MapMarketplace & E-commerce › Vertical e-commerce retail

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Founders

Alejandro Fresneda

Co-Founder & Co-CEO

David Baratech

Co-Founder & Co-CEO

Also at Toubkal Partners →

Patxi Archanco

Co-Founder & CFO

Rubén Ferreiro

Co-Founder & Chairman

Angel · 5 rounds →

Also at Lanai Partners →

Sergi de Pablos

Co-Founder & CTO

Global models 5

Thrasio

United States · www.thrasio.com ↗

The original Amazon FBA aggregator: it bought, financed and scaled third-party consumer brands as a house of brands, funded by a mix of equity and debt like Yaba (the total includes debt).

$3.4BComparable

Razor Group

Germany · www.razor-group.com ↗

Berlin-based house of brands that buys and scales Amazon and digitally native consumer brands, funded by VC equity plus debt as Yaba is (the total includes debt).

$1.2BComparable

Perch

United States · www.perch.com ↗

Acquires and runs Amazon marketplace brands under one operating platform and earns product margin on the portfolio, like Yaba (the total includes debt).

$900MComparable

SellerX

Germany · sellerx.com ↗

European Amazon aggregator that buys and grows digitally native e-commerce brands with a mix of equity and debt, the closest European peer to Yaba's original model (the total includes debt).

$900MComparable

Heyday

United States · heyday.com ↗

House of consumer brands that acquires and scales digitally native Amazon and DTC brands, funded by equity and debt like Yaba (the total includes debt).

$700MComparable