NNina Woof
Nina Woof is a direct-to-consumer brand of premium vegan, cruelty-free and eco-conscious pet accessories — collars, leashes, harnesses, toys, grooming balms and compostable waste bags made from recycled, organic or biodegradable materials and PETA-approved vegan leather. Founded in 2022 by three fashion-industry entrepreneurs, it sells online across 10+ markets (Spain, UK, Germany, France, Italy, US, Japan, Canada, Mexico, Brazil, Dubai) and reported roughly €620,000 of revenue in 2024. It has raised about €600,000 across three small rounds at a reported €4M valuation and set up Madrid as its European headquarters in 2025 to drive southern-European e-commerce and retail growth.
SectorsPet care, D2C e-commerce, Sustainable consumer goods, Fashion & accessories
Start-up MapMarketplace & E-commerce › Vertical e-commerce retail
Founders
A
Alaíde Martínez-Parente
Co-founder
A
Andrea Núñez
Co-founder & CMO (Marketing Director)
P
Pedro Padierna
Co-founder & CEO
Global models 5
BBARK
United States · www.bark.co ↗
Direct-to-consumer dog brand that makes its own toys, accessories and treats and sells them mainly online, including by subscription.
~$125MComparable
WWild One
United States · www.wildone.com ↗
Design-led online brand of premium dog collars, leashes, harnesses, toys and waste bags, the product range closest to Nina Woof's.
~$30MComparable
ZZee.Dog
Brazil · zeedog.com ↗
Fashion-led pet accessories brand selling its own collars, leashes, harnesses and toys online to consumers in several countries.
~$20MComparable
MMaxbone
United States · maxbone.com ↗
Premium direct-to-consumer brand of pet accessories, apparel and food that sells a lifestyle and design look online.
~$10MComparable
FFable Pets
United States · fablepets.com ↗
Online brand of sustainably made, design-focused pet accessories and toys (leashes, harnesses, crates) sold directly to consumers.
~$5MComparable
In the same niche 27 others
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Notes: Most funded first
Investors 1
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Funding rounds 1
| Date | Round | Amount | Lead |
|---|---|---|---|
| 2025-03-04 | No stage disclosed | — | BeHappy Investments |
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