BBodeboca
Acquired by Pernod Ricard, 2019.
Bodeboca no longer appears in the directory or on the maps; no funding rounds are on record.
Source ↗
Bodeboca is Spain's leading private-sales (flash-sale) e-commerce club for wine, founded in Madrid in 2010, with over 2 million registered members. It was acquired by Pernod Ricard in 2019, and in 2025 was sold to Decántalo, forming part of the Melchior Wine & More group alongside Decántalo and Le Petit Ballon — it is no longer an independently VC-funded startup but a subsidiary within this corporate group.
SectorsE-commerce, Wine & Beverages, Retail, Private Sales / Flash Sales
Founders
G
Greg Bulckaert
Co-Founder & former Managing Director
N
Nathanaël Berbessou
Co-Founder & former CEO (2010–2021)
Global models 5
VVivino
Denmark · www.vivino.com ↗
World's largest wine app and online marketplace connecting consumers to wine purchases, the biggest VC-funded pure-play wine e-commerce/discovery business globally.
$221MComparable
D
Drizly
United States · www.drizly.com ↗
On-demand alcohol (including wine) e-commerce marketplace that scaled to a $1.1B acquisition by Uber, the model closest to online alcohol retail at scale.
$120MComparable
WWinc
United States · www.winc.com ↗
Subscription/personalized online wine club model directly comparable to Bodeboca's member-based wine sales approach.
$54MComparable
TTannico
Italy · www.tannico.it ↗
Leading European online wine e-commerce retailer (majority-owned by Campari) that closely mirrors Bodeboca/Decántalo's national online wine retail model.
$34MComparable
BBright Cellars
United States · www.brightcellars.com ↗
VC-backed subscription wine club matching members to personalized wine selections, similar direct-to-consumer wine club model.
$25MComparable
In the same niche 28 others
See all in the Start-ups Map →
Notes: Most funded first
Investors 4
Open as list →
CCriteria Capital Risc
www.caixacapitalrisc.es
FFaraday Venture Partners
www.faradayvp.com
DDARUAN VC
M
Madrid Seed Capital
Funding rounds
No announced rounds on record.
News 2
Open as list →| Published | Article |
|---|---|
| 2025-09-04 |
Pernod Ricard sells wine group Bodeboca to Decántalo ↗
just-drinks
2025-09-04 |
| 2024-02-03 |
La mejor página web para comprar vinos de España, según la OCU ↗
El Español
2024-02-03 |