Fresh Greens

freshgreens.es ↗ ·Madrid ·Seed

Fresh Greens is a Madrid-based foodtech startup (founded 2021, originally as Vegan Food Club in Valencia) offering a direct-to-consumer subscription service for ready-to-eat, refrigerated plant-based meals delivered in Spain and Portugal. It is a certified B Corp; in 2023 it surpassed €2M in revenue, selling over 500,000 dishes to 20,000 users, with roughly 70% of customers being non-vegan flexitarians.

Founded

2021

Founders

Total funds raised

$1.12M

SectorsFoodtech, Plant-based food, D2C subscription, Sustainability Start-up MapFoodtech & Agtech › D2C & subscription food brands

Suggest a correction

Founders

Lucas González-Guija González

CMO & Co-Founder

Pablo Alcolea

CEO & Co-Founder

Global models 5

Daily Harvest

United States · www.daily-harvest.com ↗

Direct-to-consumer subscription for plant-based ready-to-eat meals and smoothies, delivered frozen to homes and aimed mainly at flexitarians.

$120MComparable

Freshly

United States · www.freshly.com ↗

Direct-to-consumer subscription for chef-prepared, refrigerated ready-to-eat meals delivered weekly; Nestlé bought it and later shut it down.

$107MComparable

CookUnity

United States · www.cookunity.com ↗

Direct-to-consumer weekly subscription for fresh, refrigerated ready-to-eat meals made by chefs and delivered to homes.

$100MComparable

Allplants

United Kingdom · allplants.com ↗

European direct-to-consumer subscription brand for chef-made plant-based ready meals delivered to homes, the closest match to Fresh Greens; it went into administration in 2024.

$75MComparable