Company · Enterprise Software

Loyal Guru

loyal.guru ↗ ·Barcelona ·Series A

Loyal Guru is a Barcelona-based B2B SaaS company offering an AI-driven loyalty and promotions platform that lets large retailers unify customer data and run personalized loyalty programs, promotional offers and gamification across channels. Its product suite covers loyalty management (points, tiers, rewards), a centralized promotional engine, gamification and AI promo personalization, serving grocery, retail, e-commerce, health & beauty, pharma, banking, travel and QSR clients including Decathlon, Mango, Sprinter, Desigual, Cencosud, Spar, Auchan and Dia Group across a dozen countries. Founded in 2016 and bootstrapped until 2019, it raised an additional €8M Series A led by Nauta Capital in March 2022 (~$15.9M total reported) and employs roughly 70+ people; its legal entity is Jobtitude SL.

Founded
2016
Founders
2
News
0
Rounds
2
Investors
4
SectorsRetail Tech, Loyalty & CRM, SaaS, Customer Data Platform, MarTech, AI Start-up MapEnterprise Software › Marketing & growth tech

Profile updated 23 Aug 2026

Founders

Borja Sanfeliu Ribas
Co-founder & CEO
Javier Fernández Riverola
Co-founder & CTO

Global models

No comparables on record yet.

Investors 4

Investor United States
Inveready
inveready.com
Investor Spain
Nauta Capital
www.nautacapital.com
Investor Spain
Telegraph Hill Capital (THCap)
www.thcap.com ↗
Investor Spain

Funding rounds 2

Series A · €8M
Loyal Guru, a customer data platform with built-in loyalty tooling for retailers such as Mango, Dia Group, Cencosud and Spar, secured an add…
2022-03-03
Seed · €2M
Loyal Guru, a loyalty-marketing platform for food retailers founded in 2016, closed its first outside round, €2M led by US VC Greycroft. The…
2020-02-06

News & media

No coverage on record yet.
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