Loyal Guru

loyal.guru ↗ ·Barcelona ·Series A

Loyal Guru is a Barcelona-based B2B SaaS company offering an AI-driven loyalty and promotions platform that lets large retailers unify customer data and run personalized loyalty programs, promotional offers and gamification across channels. Its product suite covers loyalty management (points, tiers, rewards), a centralized promotional engine, gamification and AI promo personalization, serving grocery, retail, e-commerce, health & beauty, pharma, banking, travel and QSR clients including Decathlon, Mango, Sprinter, Desigual, Cencosud, Spar, Auchan and Dia Group across a dozen countries. Founded in 2016 and bootstrapped until 2019, it raised an additional €8M Series A led by Nauta Capital in March 2022 (~$15.9M total reported) and employs roughly 70+ people; its legal entity is Jobtitude SL.

Founded

2016

Founders

Total funds raised

€10M

SectorsRetail Tech, Loyalty & CRM, SaaS, Customer Data Platform, MarTech, AI Start-up MapEnterprise Software › Marketing & growth tech

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Founders

Borja Sanfeliu Ribas

Co-founder & CEO

Javier Fernández Riverola

Co-founder & CTO

Global models 5

Capillary Technologies

India · www.capillarytech.com ↗

Capillary sells big retailers and brands an AI-driven loyalty, promotions and customer-data platform as SaaS, just like Loyal Guru's product for grocery and retail chains.

$200MComparable

Talon.One

Germany · www.talon.one ↗

Talon.One is a B2B SaaS promotions and loyalty engine that enterprise retailers and brands use to run personalised offers, points and tiers, and gamified incentives across channels.

$158MComparable

SessionM

United States · www.sessionm.com ↗

SessionM sold enterprise retailers and consumer brands a loyalty and customer-engagement platform that joins up customer data to run personalised offers and rewards; Mastercard bought it in 2019.

$120MComparable

Punchh

United States · punchh.com ↗

Punchh sold restaurant and retail chains a SaaS loyalty, promotions and gamification platform with AI-driven offer personalisation; PAR bought it in 2021.

$70MComparable

Antavo

United Kingdom · antavo.com ↗

Antavo sells enterprise retailers an AI loyalty management platform covering points, tiers, rewards and gamification, the closest European match to Loyal Guru.

$10MComparable