Adsmurai

adsmurai.com ↗ ·Barcelona ·Series B

Adsmurai is a Barcelona-founded growth-tech company providing an integrated marketing platform (Adsmurai Marketing Platform, AMP) that centralizes campaign management, data, product feeds, creative production, and AI-driven automation for paid social, search, and programmatic advertising. Founded in 2014, it serves 500+ brands worldwide (e.g. FC Barcelona, Mango, Logitech) through a hybrid SaaS-plus-managed-services model, and in 2025 took a growth investment from Seaya (via its Andromeda fund) valuing the company near €100M.

Founded
2014
Founders
3
Total funds raised
€35M
Rounds
3
Investors
5
Last round
Sep 2025
SectorsEnterprise Software, AI & Data, Marketing Technology Start-up MapEnterprise Software › Marketing & growth tech

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Founders

Juan Antonio Robles Toro
Co-Founder
Marc Elena
Founder & CEO
Otto Wüst
Co-Founder & COO

Global models 5

AppsFlyer
United States · www.appsflyer.com ↗
VC-backed marketing measurement/data platform helping brands manage and optimize ad spend and campaign data, paralleling Adsmurai's data-and-campaign infrastructure focus.
$1.3BComparable
Smartly.io
Platform automating paid social/search campaign management and creative production for brands, the closest direct match to Adsmurai's core offering.
$223MComparable
NextRoll (AdRoll)
United States · www.nextroll.com ↗
Programmatic advertising and retargeting platform for brands and agencies, matching Adsmurai's paid-media activation and optimization layer.
$158.6MComparable
Movable Ink
United States · movableink.com ↗
AI-powered creative personalization platform for marketing campaigns, mirroring Adsmurai's AI creative automation tools.
$97.3MComparable
Persado
United States · www.persado.com ↗
Generative AI platform for marketing content/creative, comparable to Adsmurai's AI-driven creative and messaging automation.
$66MComparable

In the same niche 23 others

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Notes: Most funded first

Investors 5

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Funding rounds 3

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