MMetricool
Metricool is a Madrid-founded B2B SaaS platform for social media management, analytics, scheduling and ad reporting, used by creators, agencies and brands across networks like Instagram, TikTok, LinkedIn, YouTube and X. Largely bootstrapped, it took a €5M Series A from Axon Partners Group in 2022 and reached ~€17-20M ARR with 2-3M users before joining European hosting/SaaS group team.blue in September 2024, with founders Juan Pablo Tejela and Laura Montells staying on to run the company. The team is fully remote (~90-105 people) with roots in Madrid.
SectorsSaaS, Social Media Management, Marketing Technology, Analytics
Start-up MapEnterprise Software › Marketing & growth tech
Founders
L
Laura Montells
Co-Founder & COO
Global models 4
HHootsuite
Canada · www.hootsuite.com ↗
Self-serve subscription SaaS for scheduling, publishing and analysing social media across networks, sold to SMBs, agencies and brands.
~$300MComparable
SSprinklr
United States · www.sprinklr.com ↗
Subscription platform for social publishing, analytics and ad management, aimed further up-market at large enterprises.
~$230MComparable
SSprout Social
United States · sproutsocial.com ↗
Tiered per-seat SaaS for social scheduling, engagement, analytics and reporting, used by agencies and brands, close to Metricool's product.
~$110MComparable
BBrandwatch
United Kingdom · www.brandwatch.com ↗
Subscription social suite that combines listening and analytics with publishing and scheduling (via Falcon.io), sold to brands and agencies.
~$65MComparable
In the same niche 23 others
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Notes: Most funded first
Investors 2
Open as list →
Funding rounds 1
| Date | Round | Amount | Lead |
|---|---|---|---|
| 2022-10-03 | Series A (estimated) | €5M | Axon Partners Group |
News 1
Open as list →| Published | Article |
|---|---|
| 2026-09-30 |
Medir y optimizar la visibilidad de las marcas en la IA: la tecnología española que desafía a los gigantes de Silicon Valley ↗
El Español / Invertia
2026-09-30 |