Snippet

Snippet is a Madrid-based personalised video marketing platform that lets companies produce and distribute individualised videos at scale, addressing each customer by name. Its proprietary technology combines speech synthesis, lip-sync voice diction and automated video concatenation to generate thousands to millions of personalised videos from a few hours of recording with a single presenter, sold to brands as marketing and customer-communication campaigns. Clients have included Mapfre, Telefónica, BBVA, Orange, Santander, Grupo Carlos Slim, Iberia, Mahou, American Express, Samsung and Real Madrid, which uses the technology for personalised birthday greetings to its members. Founded in 2015 by Carlos Sánchez, the company raised a €6M capital increase in February 2022 from Moira Capital Partners, which took a 38% stake, to fund R&D, grow its commercial and engineering teams and expand in the United States and Latin America; its group later launched Myme, a self-service personalised video product for SMEs.

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