Company · Foodtech & Agtech

HarBest Market

www.harbestmarket.com ↗ ·Madrid ·Seed

HarBest Market is a Madrid-based B2B marketplace that connected restaurants directly with farmers and producers across Spain, cutting out intermediaries in the hospitality supply chain. It started with fruit and vegetables, guaranteeing delivery within 24 hours of harvest, and in 2022 added meat, eggs, rice and oils; restaurants bought through one ordering platform with a single delivery, while farmers set their own prices. The company was founded in 2020 by Álvaro Pérez Redondo, Mario Rey Méndez and Santiago Azurmendi Pedreira. It served clients such as Honest Greens, Larrumba and Lamucca, and grew to about 2,000 B2B clients and roughly €7 million in revenue. It raised about €3 million in private capital, including a €250,000 round on the Dozen platform in 2021 and a €1 million seed round led by Dozen Investments with business angels in 2022, and later ceased operations.

Founded
2020
Founders
3
News
2
Rounds
2
Investors
1
SectorsMarketplace, B2B, Foodtech, Agtech, HoReCa supply chain Start-up MapFoodtech & Agtech

Profile updated 24 Sep 2026

Founders

Mario Rey Méndez
Co-founder & Head of Sales
Santiago Azurmendi Pedreira
Co-founder & COO
Álvaro Pérez Redondo
Co-founder & CEO

Global models

No comparables on record yet.

Investors 1

Dozen Investments
Investor Spain

Funding rounds 2

Seed · €1M
HarBest Market, a marketplace that connects restaurants directly with farmers and delivers produce within 24 hours of harvest, closed a €1M …
2022-02-08
Other · €250K
HarBest Market, a B2B marketplace selling fruit and vegetables to restaurants, raised €250K as a convertible loan on the Dozen investment pl…
2021-06-11

News & media 2

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