Oliver Sports

tryoliver.com ↗ ·Barcelona ·Seed

Oliver Sports is a Barcelona-based sports-tech company that builds a GPS wearable worn on the calf for football players. Its AI turns match and training data into athletic metrics such as speed and distance, game data such as heat maps, and injury-risk indicators. Players and coaches see the results in a gamified mobile app. It sells Oliver Pro to teams and coaches and Oliver to individual players, and a co-branded Barça Tracker was developed with FC Barcelona's Barça Innovation Hub. MLS Innovation Lab and FIFA also took part in co-developing and validating the product. By early 2023 it worked with more than 95 teams in over 20 countries and had distribution agreements with Amazon and Fútbol Emotion across Europe. Oliver raised a €750K round from Indigo Capital and Newtopia VC in 2022, and in 2023 it became the first start-up FC Barcelona invested in through the Barça Innovation Hub.

Founders

Total funds raised

€1.2M+

SectorsSports Tech, Wearables, AI & Data, Consumer Hardware Start-up MapDeeptech & Hardware › Wearables, XR & accessibility hardware

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Founders

Agustín Rozadas

Co-Founder & COO

Ezequiel Torti López

Co-Founder & CTO

Jose Gonzalez Ruzo

Co-Founder & CEO

Global models 4

WHOOP

United States · www.whoop.com ↗

Sells a body-worn performance tracker that uses algorithms to turn athlete data into strain, recovery and injury-prevention insights in an app, both to individual athletes and to pro teams.

$405MComparable

Veo

Denmark · www.veo.co ↗

Sells AI-powered hardware plus a subscription to football clubs, coaches and players, automatically turning matches into performance analytics and highlights.

$111MComparable

Kitman Labs

Ireland · www.kitmanlabs.com ↗

Sells a platform to sports teams and leagues that turns player tracking and training data into performance and injury-risk intelligence.

$82MComparable

Playermaker

United Kingdom · www.playermaker.com ↗

The closest match: a football wearable (on the boot, not the calf) that tracks speed, distance and technical metrics in an app, sold to clubs and academies and to individual players.

$50MComparable

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Notes: Most funded first

Investors 4

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Barça Innovation Hub

barcainnovationhub.fcbarcelona.com

Led round 2023 Spain

Indigo Capital Partners

indigosportstech.com ↗

Seed 2022 Russia

Newtopia VC

newtopia.vc ↗

Seed 2022 Argentina

Sports Innovation Venture Capital

Pre-seed 2019 Spain

Funding rounds 5

Date	Round	Amount	Lead
2023-03-01	No stage disclosed	—	Barça Innovation Hub
2022-03-01	Seed (estimated)	€750K	Lead not disclosed +2 more
2020-07-27	Pre-seed (estimated)	€100K	Lead not disclosed
2019-01	Pre-seed (estimated)	€300K	Lead unknown +1 more
2018-01	Pre-seed (estimated)	€100K	Lead unknown

News 4

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Published	Article
2024-09-30	Major League Soccer Innovation Lab Unveils Second Cohort of Technology Leaders ↗ PR Newswire 2024-09-30
2024-03-22	FC Barcelona Launches Barça GPS Tracker, the First Professional Tracking Device in Collaboration with Oliver Sport ↗ Barça Innovation Hub 2024-03-22
2023-11-10	El GPS se coloca en las espinilleras; I+D que trabaja con el Barça y la Kings League ↗ EFE Sport Business 2023-11-10
2023-03-01	Barcelona to invest in sports tech startups as part of innovation hub expansion ↗ SportsPro 2023-03-01