MIM Habits

MIM Habits is a Barcelona-based foodtech company that makes functional foods designed to support gut microbiota balance. Its main products are organic sourdough breads made with whole rye, kamut and oats and enriched with MIM Complex, a patented postbiotic formula that stays stable at high temperatures. The breads target specific needs such as immunity, digestion, stress and joint care, and are sold direct to consumers through its own e-commerce and through Amazon. Its Tension Care bread was named the most innovative product of 2022 by Men's Health. Founded in 2019, the company raised about €550,000 in a 2022 equity crowdfunding round on Startupxplore from around 150 investors. The round was led by industry investors Andreu Costafreda and Joan Condal, and GVC Gaesco also took part.

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