Upwine

www.upwinesoftware.com ↗ ·Terrassa ·Pre-seed

Upwine is a Terrassa-based winetech company that builds interactive wine-tasting software for wineries, distributors, restaurants, wine clubs and wine-tourism operators. Its platform runs on tablets and computers and lets a host guide an in-person or online tasting. Attendees rate and comment on each wine's appearance, aroma and flavour in real time, and receive tailored recommendations and a tasting summary by email, which gives the organiser data on customer preferences. It is sold as a monthly subscription with no upfront fee or minimum term. Customers include Codorníu, Freixenet, Recaredo and Alútiz. Founded in 2019, the company raised a seed round of about €150,000 from the founders of the Enoturismo 360º portal (Turisme360) and business angels Carles Pons, Pol Santandreu and Alexander García to expand into Europe, the United States and Latin America.

Founded

2019

Founders

Total funds raised

€150K

SectorsWinetech, Foodtech, SaaS, Hospitality Start-up MapFoodtech & Agtech › Restaurant & hospitality software

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Founders

Albert Grau Perisé

Founder & CEO

Global models 2

Mentimeter

Sweden · www.mentimeter.com ↗

Subscription SaaS that lets a host run a live session in which attendees vote, rate and comment in real time, and the organiser gets the response data, which is Upwine's model outside the wine niche.

~$40MComparable

Vivino

Denmark · www.vivino.com ↗

Collects wine ratings and tasting notes and returns tailored wine recommendations, building preference data like Upwine does, but it earns from consumers through a marketplace rather than from venue subscriptions.

~$220MComparable