MMascoteros
Mascoteros was a Barcelona-based online marketplace for pet products. It connected pet shops and brands with consumers in Spain, and sold food and accessories for dogs, cats, birds, fish, reptiles, horses and rodents. It later added its own private-label brands. The company was founded in 2015 by Demis Torres and grew from a pet-owner community into a transactional marketplace with support from Atresmedia Hub Factory, the venture joint venture of Atresmedia and Antai. At its peak it listed more than 42,000 product references from over 1,100 brands and 360 sellers, and it generated more than €18.5 million in cumulative revenue. Its funding included about ten capital increases, among them a €1 million round in 2020 led by Atresmedia and Antai Venture Builder with Kibo Ventures and Promofarma co-founder David Masó, and a 2022 Crowdcube campaign, alongside public financing from Enisa, the Institut Català de Finances and ICO. Mascoteros ceased operations in December 2022 and entered insolvency proceedings at a Barcelona commercial court.
Profile updated 24 Sep 2026
