MMiiN Cosmetics
MiiN Cosmetics is a Barcelona-based retailer and distributor of Korean beauty (K-beauty) products in Europe, selling through its own e-commerce site, wholesale channels and physical stores in Spain, Italy, Germany and France. Founded in 2014 by Lilin Yang and Patrick Siegenthaler, it has grown to a team of 300+ and has launched its own in-house brands, Ondo Beauty 36.5 and Meisani. In 2024 it sold a c.15% minority stake to Spanish investment vehicle Barlon Capital (advised by Clairfield) as a strategic growth partner.
SectorsE-commerce, Beauty & Cosmetics, Retail, Consumer Goods, K-beauty
Start-up MapMarketplace & E-commerce › Vertical e-commerce retail
Founders
L
Lilin Yang
Co-founder & CEO
P
Patrick Siegenthaler
Co-founder & Co-owner
Global models 5
PPurplle
India · www.purplle.com ↗
Online beauty retailer with its own brands and a growing chain of shops, the same mix of multi-brand store, own brands and physical stores as MiiN.
~$450MComparable
MMemebox
South Korea / United States · memebox.com ↗
Sold Korean beauty products online outside Korea and moved into its own in-house brands, the closest pure K-beauty match to MiiN.
~$190MComparable
S
Sociolla
Indonesia · www.sociolla.com ↗
Beauty retailer and distributor selling many brands online, in its own stores and to other retailers, with a heavy share of Korean beauty, the same approach as MiiN.
~$150MComparable
NNykaa
India · www.nykaa.com ↗
Beauty retailer selling many brands online and in its own shops, with its own private-label brands, like MiiN's retail-plus-own-brand model.
~$150M (pre-IPO)Comparable
BBirchbox
United States · www.birchbox.com ↗
Online beauty retailer that sold other brands online and in shops and added its own brands, similar to MiiN's direct-to-consumer model.
~$90MComparable
In the same niche 27 others
See all in the Start-ups Map →
Notes: Most funded first
Investors 2
Open as list →
BBarlon Capital
barloncapital.vc
M
Mazinger Ventures
Funding rounds 1
| Date | Round | Amount | Lead |
|---|---|---|---|
| 2024-04-18 | No stage disclosed | — | Barlon Capital |
News 1
Open as list →| Published | Article |
|---|---|
| 2026-09-29 |
Barlon Capital lanza un fondo de 100 millones para impulsar las nuevas marcas de consumo apoyadas en inteligencia artificial ↗
Capital-Riesgo.es
2026-09-29 |