Tinkery is an AI-native commercial intelligence platform for retail and commercial operations teams, unifying fragmented product, customer, channel and operations data into a single commercial model and using AI reasoning plus agentic orchestration to automate decisions on pricing, promotions and inventory. Founded in 2024 by Noel Ortiz (ex-Novartis, Accenture Song) and Jorge R. Rebolledo (ex-Adevinta, Aplazo, Covalto), it is a pre-seed company that has raised roughly $454K from Coben Ventures, Bcombinator and Loyal VC. It is headquartered in Barcelona (Sant Cugat del Vallès / Aticco) with a small team of ~6-7.
SectorsAI & Data, Enterprise Software, Retail Tech, SaaS, Analytics
Start-up MapAI & Data › Retail & location analytics
Founders
J
Jorge R. Rebolledo
Co-Founder & CTO
N
Noel Ortiz
Co-Founder & CEO
Global models 5
RRELEX Solutions
Finland · relexsolutions.com ↗
SaaS platform that unifies retail data and uses AI to automate pricing, promotion, forecasting and inventory decisions for retailers and CPG firms.
~$570MComparable
Oo9 Solutions
United States · o9solutions.com ↗
AI planning platform that builds one unified commercial and supply model for enterprises and automates decisions on demand, pricing, promotions and inventory.
~$400MComparable
PPricefx
Germany · pricefx.com ↗
SaaS sold to commercial teams that uses AI to optimise pricing and promotions from their combined product, customer and deal data.
~$200MComparable
PPeak
United Kingdom · peak.ai ↗
AI decision-intelligence SaaS for retailers and consumer brands that automates pricing, inventory and commercial decisions.
~$120MComparable
IImpact Analytics
United States · impactanalytics.co ↗
AI-native retail SaaS that automates merchandising, pricing, promotion and inventory decisions for retail commercial teams.
~$40MComparable
In the same niche 10 others
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Notes: Most funded first
Investors 3
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Funding rounds
No announced rounds on record.
News 2
Open as list →| Published | Article |
|---|---|
| 2025-02-27 |
Members Calling #118 | Noel Ortiz: "We believe in a future where marketing and sales teams operate with surgical precision" ↗
Tech Barcelona
2025-02-27 |
| 2025-01-24 |
Tinkery: A new addition to the Bcombinator programme ↗
Bcombinator
2025-01-24 |