HHeura Foods
Heura Foods (legal entity Foods for Tomorrow S.L.) is a Barcelona-based foodtech company that makes Mediterranean-style plant-based meat alternatives — chicken-style chunks, burgers, nuggets, sausages and ham-style slices — sold in over 20,000 points of sale across more than 20 countries. Founded in 2017 by activists Marc Coloma and Bernat Añaños, it is the plant-based meat market leader in Spain and one of the fastest-growing in Europe, positioning itself around clean-label products free of artificial additives. It raised a €40M Series B in February 2024 led by Upfield, followed by a ~€20M European Investment Bank debt facility in 2025, bringing total funding to roughly $100M.
SectorsFoodtech, Plant-based Protein, Alternative Proteins, Consumer Packaged Goods, Sustainability
Start-up MapFoodtech & Agtech › Alternative protein & novel ingredients
Founders
B
Bernat Añaños Martínez
Co-founder & Chief Social Movement Officer
M
Marc Coloma
Co-founder & CEO
Global models 5
IImpossible Foods
United States · impossiblefoods.com ↗
Makes branded plant-based meat (burgers, nuggets, sausages) sold through supermarkets and restaurants.
$2.0BComparable
NNotCo
Chile · notco.com ↗
Sells branded plant-based meat and dairy alternatives through supermarkets and food-service in several countries.
$430MComparable
MMeati Foods
United States · meati.com ↗
Sells branded clean-label meat alternatives (cutlets and steaks) to supermarkets; it uses mycelium rather than plant protein, and its total includes debt.
$450MComparable
RRedefine Meat
Israel · www.redefinemeat.com ↗
Makes plant-based whole cuts and minced meat sold to restaurants and supermarkets across Europe.
$180MComparable
Vv2food
Australia · www.v2food.com ↗
Makes branded plant-based mince, burgers and sausages sold in supermarkets and fast-food chains.
$170MComparable
In the same niche 22 others
See all in the Start-ups Map →
Notes: Most funded first
Investors 23
Open as list →
EEuropean Investment Bank
www.eib.org
CCrowdcube
www.crowdcube.com
CClave Capital
clavemayor.com
I
Impact Fooding
UUpfield
U
Unovis Asset Management
M
Michiel van Deursen
N
New Crop Capital
S
Sergi Roberto
CCapital V
C
Cesc Fàbregas
C
Chris Smalling
D
David Broncano
EEuropean Circular Bioeconomy Fund (ECBF)
G
Green Monday Ventures
K
Kale United
L
Lever VC
NNewtree Impact
O
Oscar Pierre
R
Ricky Rubio
S
Saúl Ñíguez
S
Sergio Busquets
NNew Tree Impact
Funding rounds 7
| Date | Round | Amount | Lead |
|---|---|---|---|
| 2025-05-12 | Venture Debt | €20M | European Investment Bank |
| 2024-02-06 | Series B | €40M |
Upfield
+3 more
|
| 2023-05-18 | Series A (estimated) | approximately €3.4M |
Lead not disclosed
+1 more
|
| 2022-10-25 | Series A (estimated) | approximately €16M |
Lead not disclosed
+5 more
|
| 2022-04-14 | Series A (estimated) | approximately €4M |
No single lead
+1 more
|
| 2021-06-23 | Series A | €16M |
Impact Fooding
+13 more
|
| 2020-04-28 | Seed (estimated) | — |
Lead not disclosed
+2 more
|
News
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