MMapal
Mapal (also known as Mapal Software / Mapal OS) is a Madrid-based SaaS company providing workforce management, business analytics, compliance, online reputation and back-of-house software for the hospitality and food-service industry, serving brands like Burger King, KFC, Starbucks and Five Guys across 40+ countries. Founded in 2008/2012 by the Lurueña family (ex Burger King Spain franchisees), it has grown via acquisitions (Flow Hospitality, GetCompliant, Easilys, Inpulse) and is backed by growth-equity/PE investors PSG Equity and, since Feb 2025, Eurazeo (majority stake).
SectorsHospitality Tech, Workforce Management, SaaS, Restaurant Tech, Compliance
Start-up MapHR & Future of Work › Frontline workforce operations
Founders
J
Jens Dahle
Co-Founder, COB & VP Business Development
J
Jorge Lurueña Hernández
Founder & Chair (Group CEO)
Global models 5
T
Toast
United States · pos.toasttab.com ↗
Restaurant management SaaS platform combining POS, back-office and workforce tools for food-service operators, the closest large-scale analog to Mapal's back-of-house software.
$902MComparable
77shifts
Canada · www.7shifts.com ↗
Restaurant-focused employee scheduling and workforce management SaaS, directly comparable to Mapal's workforce suite for hospitality.
$165MComparable
HHomebase
United States · www.joinhomebase.com ↗
Team scheduling, time-tracking and HR SaaS for local/hourly-worker businesses including restaurants, mirroring Mapal's workforce management focus.
$189MComparable
LLegion Technologies
United States · legion.co ↗
AI-powered workforce management platform for hourly employees in retail/hospitality, same core product category as Mapal OS.
$195MComparable
DDeputy
Australia · www.deputy.com ↗
Employee scheduling, time-and-attendance and workforce management SaaS for shift-based industries including hospitality, closely matching Mapal's model.
$143MComparable
In the same niche 5 others
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Notes: Most funded first
Investors 3
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Funding rounds 1
·1 not counted| Date | Round | Amount | Lead |
|---|---|---|---|
| 2019-09-09 | No stage disclosed | — | Providence Strategic Growth |
News 6
Open as list →| Published | Article |
|---|---|
| 2026-01-08 |
Shopping forecast: the latest products for restaurants January 2026 ↗
Restaurant Online (UK)
2026-01-08 |
| 2025-12-22 |
Eurazeo, PSG-backed Mapal Group picks up Inpulse ↗
PE Hub
2025-12-22 |
| 2025-06-17 |
Eurazeo Completes Majority Investment in Mapal ↗
Eurazeo Newsroom
2025-06-17 |
| 2025-02-28 |
Eurazeo Acquires Majority Stake in Mapal from PSG Equity ↗
FinSMEs
2025-02-28 |
| 2024-12-17 |
Jorge Lurueña, CEO y fundador de Mapal Group: "Hemos sido pioneros en desarrollar el primer agente de IA específico para el sector HORECA" ↗
Restauración News
2024-12-17 |
| 2024-06-10 |
Mapal Group, entrevista a Jorge Lurueña, CEO de la firma ↗
Restauración News
2024-06-10 |