Foodcoin

foodcoin.global ↗ ·Madrid ·Seed

Foodcoin is a Madrid-based foodtech/loyalty startup offering a cross-merchant rewards platform for the hospitality sector: customers earn redeemable "foodcoin" points on purchases at any affiliated bar or restaurant, with no integration cost for venues. Launched in 2021 by the team behind the pandemic-era "Adopta un Bar" initiative, it works with 2,500+ restaurants in Spain and has expanded into LATAM. It has raised roughly $2.5M across three funding rounds (including one via equity crowdfunding platform Fellow Funders) from investors such as Pascual Innoventures, Chamberí Ventures, and Madrid Emprende.

Founded

2021

Founders

Total funds raised

€300K+

SectorsFoodtech, Loyalty & Rewards, Hospitality Tech, Blockchain/Crypto Payments Start-up MapFoodtech & Agtech › Restaurant & hospitality software

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Founders

Miguel Ángel Fito

Co-Founder / Strategy Advisor

Ramón Ferraz

Co-Founder (technology, via 2gether)

Ricardo Marín Acosta

Co-Founder & Chief Food Officer (CEO)

Óscar Cano

Co-Founder

Global models 5

Toast

United States · pos.toasttab.com ↗

Restaurant technology platform whose suite includes cross-visit customer loyalty and rewards, the closest large-scale analog to Foodcoin's loyalty-first model even though Toast's core product is broader POS software.

$900MComparable

SpotOn

United States · www.spoton.com ↗

Restaurant/small-business commerce platform combining payments with a built-in loyalty and rewards program, similar to Foodcoin's merchant-network loyalty approach.

$923MComparable

Fivestars

United States · www.fivestars.com ↗

Runs a shared loyalty currency and rewards app across a network of independent local businesses (many restaurants/cafes), closely matching Foodcoin's transversal, no-integration loyalty model.

$146MComparable

Punchh

United States · punchh.com ↗

Digital loyalty and customer engagement platform for restaurant chains, acquired by PAR Technology for ~$500M, matching Foodcoin's restaurant-loyalty business model at larger scale.

$73.1MComparable

Thanx

United States · www.thanx.com ↗

Restaurant customer loyalty and rewards platform designed to replace fragmented punch-card/loyalty-card systems, directly analogous to the problem Foodcoin targets.

$23.1MComparable