Company · Foodtech & Agtech

Foodcoin

foodcoin.global ↗ ·Madrid ·Seed

Foodcoin is a Madrid-based foodtech/loyalty startup offering a cross-merchant rewards platform for the hospitality sector: customers earn redeemable "foodcoin" points on purchases at any affiliated bar or restaurant, with no integration cost for venues. Launched in 2021 by the team behind the pandemic-era "Adopta un Bar" initiative, it works with 2,500+ restaurants in Spain and has expanded into LATAM. It has raised roughly $2.5M across three funding rounds (including one via equity crowdfunding platform Fellow Funders) from investors such as Pascual Innoventures, Chamberí Ventures, and Madrid Emprende.

Founded
2021
Founders
4
News
1
Rounds
2
Investors
3
SectorsFoodtech, Loyalty & Rewards, Hospitality Tech, Blockchain/Crypto Payments Start-up MapFoodtech & Agtech › Restaurant & hospitality software

Profile updated 1 Aug 2026

Founders

Miguel Ángel Fito
Co-Founder / Strategy Advisor
—
Ramón Ferraz
Co-Founder (technology, via 2gether)
Ricardo Marín Acosta
Co-Founder & Chief Food Officer (CEO)
Óscar Cano
Co-Founder
—

Global models 5

Toast
United States · pos.toasttab.com ↗
Restaurant technology platform whose suite includes cross-visit customer loyalty and rewards, the closest large-scale analog to Foodcoin's loyalty-first model even though Toast's core product is broader POS software.
$900MComparable
SpotOn
United States · www.spoton.com ↗
Restaurant/small-business commerce platform combining payments with a built-in loyalty and rewards program, similar to Foodcoin's merchant-network loyalty approach.
$923MComparable
Fivestars
United States · www.fivestars.com ↗
Runs a shared loyalty currency and rewards app across a network of independent local businesses (many restaurants/cafes), closely matching Foodcoin's transversal, no-integration loyalty model.
$146MComparable
Punchh
United States · punchh.com ↗
Digital loyalty and customer engagement platform for restaurant chains, acquired by PAR Technology for ~$500M, matching Foodcoin's restaurant-loyalty business model at larger scale.
$73.1MComparable
Thanx
United States · www.thanx.com ↗
Restaurant customer loyalty and rewards platform designed to replace fragmented punch-card/loyalty-card systems, directly analogous to the problem Foodcoin targets.
$23.1MComparable

Investors 3

Funding rounds 2

Other
Pascual Innoventures, the corporate venturing arm of Calidad Pascual, invested an undisclosed amount in Foodcoin, a loyalty and payments app…
2023-06-27
Seed · €300K
Foodcoin, a blockchain loyalty token built for hospitality venues where customers earn redeemable 'localcoins', raised €299,720 from about 1…
2022-02-10

News & media 1

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