Company · Foodtech & Agtech

Food in the Box

foodinthebox.com ↗ ·Madrid ·Seed

Madrid-based foodtech startup, founded in 2015, that sells monthly/weekly subscription boxes with gourmet ingredients, step-by-step recipes and cultural content themed around a different country each month (marketed as "the IKEA of gastronomy"). Raised seed funding via crowdfunding and angel/VC investors and partnered with retailers like Carrefour.

Founded
2015
Founders
2
News
0
Rounds
0
Investors
5
SectorsFoodtech, E-commerce, Meal kits, Subscription boxes Start-up MapFoodtech & Agtech › D2C & subscription food brands

Profile updated 30 Jul 2026

Founders

Fabián León
Co-founder
Álvaro Cuesta
Co-founder & CEO

Global models 5

HelloFresh
The largest global meal-kit company, delivering pre-portioned ingredients with recipes, directly comparable to Food in the Box's core meal-kit model.
€363M (IPO 2017; substantial pre-IPO VC funding)Comparable
Blue Apron
United States · www.blueapron.com ↗
Pioneer of the subscription meal-kit box with ingredients and recipes, same core business model as Food in the Box.
$210MComparable
Marley Spoon
European meal-kit subscription service delivering recipe boxes, directly analogous to Food in the Box's model.
€100M+Comparable
Gousto
United Kingdom · www.gousto.co.uk ↗
UK's leading recipe-box subscription company, same ingredient-plus-recipe delivery model.
£210MComparable
Home Chef
United States · www.homechef.com ↗
US meal-kit subscription service with themed recipe boxes, same model as Food in the Box before its acquisition by Kroger.
$46M (acquired by Kroger)Comparable

Investors 5

Funding rounds

No announced rounds on record.

News & media

No coverage on record yet.
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