F
Food in the Box
Madrid-based foodtech startup, founded in 2015, that sells monthly/weekly subscription boxes with gourmet ingredients, step-by-step recipes and cultural content themed around a different country each month (marketed as "the IKEA of gastronomy"). Raised seed funding via crowdfunding and angel/VC investors and partnered with retailers like Carrefour.
SectorsFoodtech, E-commerce, Meal kits, Subscription boxes
Start-up MapFoodtech & Agtech › D2C & subscription food brands
Founders
F
Fabián León
Co-founder
Á
Álvaro Cuesta
Co-founder & CEO
Global models 5
HHelloFresh
Germany · www.hellofreshgroup.com ↗
The largest global meal-kit company, delivering pre-portioned ingredients with recipes, directly comparable to Food in the Box's core meal-kit model.
€363M (IPO 2017; substantial pre-IPO VC funding)Comparable
BBlue Apron
United States · www.blueapron.com ↗
Pioneer of the subscription meal-kit box with ingredients and recipes, same core business model as Food in the Box.
$210MComparable
MMarley Spoon
Germany · marleyspoon.com ↗
European meal-kit subscription service delivering recipe boxes, directly analogous to Food in the Box's model.
€100M+Comparable
GGousto
United Kingdom · www.gousto.co.uk ↗
UK's leading recipe-box subscription company, same ingredient-plus-recipe delivery model.
£210MComparable
HHome Chef
United States · www.homechef.com ↗
US meal-kit subscription service with themed recipe boxes, same model as Food in the Box before its acquisition by Kroger.
$46M (acquired by Kroger)Comparable
In the same niche 19 others
See all in the Start-ups Map →
Notes: Most funded first
Investors 6
Open as list →
CCrowdcube
www.crowdcube.com
B
Brain VC Fund
brainvcfund.com
PPinama Inversiones
www.pinama.es
AAggeris Ventures
SSonar Ventures
TToushka Capital
Funding rounds 2
| Date | Round | Amount | Lead |
|---|---|---|---|
| 2015-03 | Pre-seed | €26.6K | Lead not disclosed |
| 2014-12-11 | Pre-seed (estimated) | €26.3K |
Lead not disclosed
+1 more
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