Company · Mobility & Logistics

BooBoo

booboo.eu ↗ ·Madrid ·Seed

BooBoo was a Madrid-based digital logistics operator (founded 2017) that used an AI algorithm to select the optimal carrier for each shipment based on cost, service level and sustainability, integrating providers like Correos Express, DHL and FedEx under one platform. It handled last-mile and multimodal freight for e-commerce and industrial clients. A Madrid commercial court confirmed BooBoo entered voluntary insolvency proceedings ("concurso sin masa") on 2026-01-29 with over €1M in liabilities and no recoverable assets, and the company is defunct as of mid-2026.

Founded

2017

Founders

News

Rounds

Investors

SectorsLogistics Tech, Freight & Transportation, AI Start-up MapMobility & Logistics › Logistics & delivery tech

Profile updated 31 Jul 2026

Founders

Juan Miguel Moreno Moreno

Founder & CEO

Manuel Ayllón Abad

Co-founder

Global models 5

Flexport

United States · www.flexport.com ↗

AI/software-driven freight forwarding and logistics platform that optimizes multimodal shipping across carriers, the same core model as BooBoo at global scale.

$2.3BComparable

Convoy

United States · convoy.com ↗

Digital freight network matching shippers with the best carrier by cost and service using algorithmic optimization, directly analogous to BooBoo's model (Convoy shut down in 2023).

$900MComparable

project44

United States · www.project44.com ↗

Software platform that connects and optimizes multimodal transport providers with real-time visibility, similar to BooBoo's provider-integration approach.

$443MComparable

FourKites

United States · www.fourkites.com ↗

AI-powered supply chain visibility and carrier optimization platform serving the same digital-logistics-operator niche as BooBoo.

$310MComparable

Freightos

Israel · www.freightos.com ↗

Digital freight booking and rate-optimization marketplace connecting shippers to carriers, comparable to BooBoo's cost/service-based carrier selection.

$140MComparable