VVeris Behavior
Veris Behavior is a San Sebastián-based startup that uses virtual reality, neuromarketing and data analytics to run immersive consumer studies. It builds virtual stores where shoppers make purchases the way they would in a real store, and tracks their behaviour, including through eye-tracking. Brands in retail, consumer goods, hospitality, food and pharma use these studies to test packaging, product launches, shelf layouts, pricing, promotions and advertising before rolling them out in physical stores. Dominican entrepreneurs Alekos Martínez and Jaime Madera founded the company in 2020. It raised a €30,000 seed round led by the venture builder Eywa Space in 2021, followed by an €88,000 pre-seed round in 2022 with participation from executives of Grupo Análisis e Investigación, and has been supported by BIC Gipuzkoa and CDTI.
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