VVICIO
VICIO is a Barcelona-founded fast-casual smash-burger chain launched in late 2020 as a delivery-first startup by chef and MasterChef alumnus Aleix Puig and Oriol de Pablo. It scaled rapidly on viral social-media branding and tech-enabled operations to dozens of locations across Spain and Portugal, closing a €17M Series A in April 2023 (Iris Ventures, Barlon Capital, with backing tied to footballers Leo Messi and Antoine Griezmann) and later running an equity crowdfunding campaign on Crowdcube.
SectorsFoodtech, Fast casual restaurant chain, D2C food delivery, Consumer brand
Start-up MapFoodtech & Agtech › Food delivery & catering infrastructure
Founders
A
Aleix Puig Povill
President & Co-founder
O
Oriol de Pablo Morató
CEO & Co-founder
Global models 5
SSweetgreen
United States · www.sweetgreen.com ↗
Tech-enabled, delivery-friendly fast-casual chain that scaled city-by-city on a health-forward brand before IPO, mirroring VICIO's expansion playbook.
$465MComparable
CCAVA
United States · www.cava.com ↗
VC-backed fast-casual chain that grew rapidly through aggressive multi-city rollout before going public, similar growth-stage trajectory to VICIO.
$340MComparable
DDave's Hot Chicken
United States · www.daveshotchicken.com ↗
Viral, social-media-driven fast-casual chain that expanded explosively on brand hype, the closest playbook match to VICIO's viral growth strategy.
$1B+ (growth investment)Comparable
S
Slutty Vegan
United States · sluttyveganus.com ↗
Social-media-viral burger brand backed by restaurant-industry investors, directly comparable as a hype-driven better-burger concept.
$25MComparable
WWow Bao
United States · wowbao.com ↗
Tech-enabled, delivery/ghost-kitchen-first fast-casual food brand, similar to VICIO's original delivery-only launch model.
$15MComparable
In the same niche 15 others
See all in the Start-ups Map →
Notes: Most funded first
Investors 10
Open as list →
BBanco Santander
www.santander.com
IIRIS Ventures
www.weareiris.com
BBarlon Capital
barloncapital.vc
BBBVA
www.bbva.com
CCaixaBank
www.caixabank.com
CCrowdcube
www.crowdcube.com
I
Institut Català de Finances
icf.cat
SSabadell Venture Capital
sabadellventurecapital.com
A
Antoine Griezmann
L
Lionel Messi
Funding rounds 4
| Date | Round | Amount | Lead |
|---|---|---|---|
| 2026-11-03 | Venture Debt | €25M |
Banco Santander
+4 more
|
| 2024-12 | Venture Debt | €12.5M | Banco Santander |
| 2023-06-08 | Series A (estimated) | approximately €1.6M |
Lead not disclosed
+1 more
|
| 2023-04-04 | Series A | €17M |
IRIS Ventures
+3 more
|