Cubro

cubrodesign.com ↗ ·Madrid ·Pre-seed

Cubro is a Madrid-founded direct-to-consumer furniture brand that designs and manufactures made-to-measure fronts, handles, and finishes to customize modular IKEA kitchen, wardrobe, and bathroom systems, sold through an online configurator and produced in its own workshops. Founded in 2019 by Jaime Pont and Jorge Álvarez-Cienfuegos, it grew to roughly €6M revenue in 2024 with 1,300+ projects delivered, over half outside Spain. In July 2025 French kitchen group Schmidt Groupe acquired a majority stake, so Cubro now operates as a Schmidt Groupe brand rather than an independent VC-backed startup.

Founded

2019

Founders

Total funds raised

€225K

SectorsFurniture, Home Improvement, D2C E-commerce, Manufacturing Start-up MapMarketplace & E-commerce › Vertical e-commerce retail

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Founders

Jaime Pont

Co-Founder

Jorge Álvarez-Cienfuegos

Co-Founder & CMO

Global models 5

Burrow

United States · burrow.com ↗

VC-backed DTC brand selling modular, customizable furniture online, the closest large-scale comparable to Cubro's configurator-driven, made-to-order model (acquired by Havenly in 2024).

$55MComparable

Reform

Denmark · reformcph.com ↗

Near-identical model: sells premium, made-to-measure fronts and worktops online that snap onto standard IKEA kitchen cabinet frames.

~$24MComparable

Semihandmade

United States · www.semihandmade.com ↗

Largest player in the IKEA-cabinet-front customization niche, serving 50,000+ customers with the same online configurator-to-manufacturing model.

Undisclosed (PE-backed by Trivest Partners)Comparable

Bemz

Sweden · www.bemz.com ↗

Same core model of upgrading standard IKEA furniture (sofa/chair covers) via an online store rather than replacing it entirely.

Undisclosed (majority growth investment from Verdane)Comparable

Superfront

Sweden · www.superfront.com ↗

Directly comparable business selling custom fronts, handles, and legs for IKEA kitchen and storage frames online, later acquired by a strategic kitchen manufacturer much like Cubro.

Undisclosed (acquired by Nobia, 2022)Comparable