MCompany · Marketplace & E-commerce
Marmota
Marmota is a Spanish direct-to-consumer 'bed-in-a-box' sleep brand selling mattresses, bases, pillows, sofas and rest accessories online with free next-day delivery and a 100-night trial, plus a growing network of physical stores in Spain. It was founded in Barcelona in 2017 by Toni Estellé together with Antai Venture Builder and Atresmedia (via the Atresmedia Hub Factory venture builder), and was one of the first 100% online mattress retailers in Spain. Marmota is no longer an independent VC-backed startup — Grupo Flex acquired 100% of the company in June 2021 and it now operates within the Flex Bedding Group; its base is Barcelona and it has retail stores in Madrid, e.g. La Vaguada.
Founded
2017
Founders
3
News
0
Rounds
0
Investors
3
SectorsE-commerce, D2C, Consumer goods, Sleep & rest, Home & furniture
Start-up MapMarketplace & E-commerce › Vertical e-commerce retail
Profile updated 9 Aug 2026
Founders
G
Gerard Olivé
Co-founder (via Antai Venture Builder)
—
M
Miguel Vicente
Co-founder (via Antai Venture Builder)
—
T
Toni Estellé Català
Co-founder & CEO
Global models
No comparables on record yet.
Investors 3
Funding rounds
No announced rounds on record.
News & media
No coverage on record yet.