MMarmota
Marmota is a Spanish direct-to-consumer 'bed-in-a-box' sleep brand selling mattresses, bases, pillows, sofas and rest accessories online with free next-day delivery and a 100-night trial, plus a growing network of physical stores in Spain. It was founded in Barcelona in 2017 by Toni Estellé together with Antai Venture Builder and Atresmedia (via the Atresmedia Hub Factory venture builder), and was one of the first 100% online mattress retailers in Spain. Marmota is no longer an independent VC-backed startup — Grupo Flex acquired 100% of the company in June 2021 and it now operates within the Flex Bedding Group; its base is Barcelona and it has retail stores in Madrid, e.g. La Vaguada.
SectorsE-commerce, D2C, Consumer goods, Sleep & rest, Home & furniture
Start-up MapMarketplace & E-commerce › Vertical e-commerce retail
Founders
T
Toni Estellé Català
Co-founder & CEO
Global models 5
CCasper
United States · casper.com ↗
The original bed-in-a-box D2C sleep brand, selling mattresses, pillows and bedding online with free shipping and a 100-night trial, later adding its own stores.
$340MComparable
W
Wakefit
India · www.wakefit.co ↗
Online-first D2C mattress and sleep brand with a free home trial that has since added a network of physical stores and expanded into furniture.
$150MComparable
SSimba Sleep
United Kingdom · simbasleep.com ↗
D2C bed-in-a-box mattress brand selling mattresses, pillows and bedding online with a 200-night trial and fast delivery.
$75MComparable
Eeve Sleep
United Kingdom · evesleep.co.uk ↗
Venture-backed European bed-in-a-box brand selling mattresses and sleep accessories online with a 100-night trial.
$65MComparable
LLeesa
United States · www.leesa.com ↗
Online D2C mattress brand shipping compressed mattresses with a 100-night trial, which later opened its own showrooms.
$32MComparable
In the same niche 27 others
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Notes: Most funded first
Investors 3
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Funding rounds
No announced rounds on record.
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