Zacatrus

zacatrus.es ↗ ·Madrid ·Seed

Zacatrus is a Spanish board-game company founded in 2011 in Madrid by Sergio Viteri and a group of friends, which began as an online search engine/e-commerce store for board games and grew into the country's leading specialist tabletop retailer. Beyond its online shop it now publishes its own games and accessories, distributes third-party publishers' titles to other retailers, and runs physical stores in cities including Madrid, Barcelona, Valencia, Sevilla, Zaragoza, Valladolid and Vitoria. It is an angel/seed-funded, cash-flow-positive e-commerce business (roughly €1.5M raised in total) rather than a classic VC-backed high-growth startup.

Founded

2011

Founders

Total funds raised

€54K

SectorsE-commerce, Board Games, Retail, Consumer, Publishing Start-up MapMarketplace & E-commerce › Vertical e-commerce retail

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Founders

Javier Yohn

Co-Founder, Content & Social Networking

Sergio Viteri

Founder & CEO

Global models 4

FirstCry

India · www.firstcry.com ↗

A specialist kids and toys retailer that pairs a large online store with a chain of physical stores and sells its own brands next to third-party products, much like Zacatrus's mix of e-shop, stores and in-house games.

~$1BComparable

Pop Mart

China · www.popmart.com ↗

Designs and publishes its own collectible toy IP, sells them through its own online channels and branded stores, and supplies other retailers, the same publisher-plus-retailer model Zacatrus runs in board games.

~$200M (pre-IPO)Comparable

Lovevery

United States · lovevery.com ↗

A play and toy brand that designs its own products and sells them direct to consumers online, and has expanded into third-party retail, similar to Zacatrus publishing games and selling them through its own shop.

~$120MComparable

Mighty Jaxx

Singapore · mightyjaxx.com ↗

Creates and publishes collectible toys and hobby products, sells them direct online and wholesales them to specialist retailers worldwide, which mirrors Zacatrus's publishing and distribution arms.

~$60MComparable