Publicit

publicit.com ↗ ·Barcelona ·Pre-seed

Publicit is a Barcelona-based adtech startup building a self-service, omnichannel advertising infrastructure that lets small and mid-sized advertisers plan, buy and optimise programmatic campaigns across connected TV, digital out-of-home, digital audio, radio, in-app and press from a single dashboard — channels that normally require agencies, manual negotiation and large budgets. It is pre-seed stage, having closed a €700K round in May 2026 co-led by BStartup (Banco Sabadell) and Successful Fund with AticcoLab and Spanish tech/media business angels participating.

SectorsAdtech, Programmatic Advertising, Enterprise Software, SaaS, AI & Data, Martech Start-up MapEnterprise Software › Marketing & growth tech

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Founders

Andrés Buendía
Co-founder & Head of Sales
Gabriel García Asensio
Co-founder & CEO
Jordi Orteu Saiz
Co-founder, Growth

Global models 4

Madhive
United States · madhive.com ↗
Self-serve programmatic platform that lets local and regional advertisers buy connected TV and other video channels without large agency budgets.
$350MComparable
StackAdapt
Self-serve multichannel buying platform (DSP) where mid-market advertisers plan, buy and optimise connected TV, digital out-of-home, audio, in-app and native campaigns from one dashboard.
$270MComparable
MNTN
United States · mountain.com ↗
Self-serve connected TV advertising software aimed at small and mid-sized performance marketers who normally couldn't afford TV buying.
$120MComparable
AdQuick
United States · www.adquick.com ↗
Online marketplace where advertisers of any size plan and buy outdoor and digital out-of-home media self-serve instead of negotiating with media owners by hand.
$30MComparable

In the same niche 23 others

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Notes: Most funded first

Investors 10

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Sabadell Venture Capital
www.bstartup.com
Led Pre-seed 2026 Spain
Successful Capital
www.successfulfund.vc
Led Pre-seed 2026 Spain
Albert Grimaldo
Pre-seed 2026 Spain
Aticco Labs
Pre-seed 2026 Spain
David Tomás
Pre-seed 2026 Spain Private investor
Francesc Riverola
Pre-seed 2026 Spain
Josep Tribó
Pre-seed 2026 Spain
Juanjo Mostazo
Pre-seed 2026 Spain Private investor
Teresa López
Pre-seed 2026 Spain
AticcoLab
Investor Spain

Funding rounds 1

DateRoundAmountLead
PublishedArticle
2026-05-27 Publicit secures €700K to reinvent programmatic advertising ↗
Tech.eu
2026-05-27
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