B
Closed in 2023.
Buo no longer appears in the directory or on the maps; its funding history is kept below.
Source ↗
Buo was a Barcelona-based online supermarket that let households join buying groups to negotiate lower grocery prices (roughly 30% below retail) by sourcing lesser-known but comparable-quality brands, later pivoting toward selling surplus/off-price food. Founded in 2021 by the Pulpo team, it raised a €2M round led by Mangrove Capital Partners and ran an operational partnership with Glovo, but ceased operations in November 2023 after failing to reach sustainable unit economics.
SectorsGrocery e-commerce, Social/group-buying commerce, Food waste reduction
Founders
C
Carlos Costa
Co-Founder & Co-CEO
R
Rubén Vilar
Co-Founder & CTO
Global models 5
PPinduoduo
China · www.pinduoduo.com ↗
Pioneered the group-buying e-commerce model at massive scale, the same core mechanic (buyers team up for lower prices) Buo applied to groceries.
$1.7BComparable
MMeesho
India · www.meesho.com ↗
Social/group commerce platform where users organize group purchases through personal networks, mirroring Buo's group-buying approach.
$1.36BComparable
MMisfits Market
United States · www.misfitsmarket.com ↗
Online grocery retailer selling discounted/surplus and off-grade food direct to consumers, matching Buo's later surplus-supermarket pivot.
$526.5MComparable
TToo Good To Go
Denmark · www.toogoodtogo.com ↗
Marketplace connecting consumers with surplus food from retailers at discounted prices, the same food-waste-driven savings model Buo moved toward.
$300MComparable
IImperfect Foods
United States · www.imperfectfoods.com ↗
Subscription grocery service selling surplus and cosmetically imperfect produce at a discount, closely matching Buo's surplus-food business model.
$229MComparable
In the same niche 28 others
See all in the Start-ups Map →
Notes: Most funded first
Investors 4
Open as list →
Funding rounds 1
| Date | Round | Amount | Lead |
|---|---|---|---|
| 2022-06-20 | Seed (estimated) | €2M |
Mangrove Capital Partners
+3 more
|
News 1
Open as list →| Published | Article |
|---|---|
| 2023-11-21 |
Qué podemos aprender del cierre de Buo: su fundador explica las claves de su decisión ↗
Marketing4eCommerce
2023-11-21 |