Miscota

miscota.com ↗ ·Valencia ·Series A

Miscota is a Spanish pet retailer that began in January 2012 in Mataró (Barcelona) as miscota.es, an online store selling food, accessories and care products for dogs, cats, birds, fish, reptiles and small mammals, and grew into one of Europe's largest online pet retailers with sales across Spain, France, Italy, Germany, Portugal and other markets. It raised roughly €1M in seed capital in 2012 and later became part of the Bilua e-commerce group (alongside Carethy and Wellindal) before being spun back out. Miscota is no longer an independent VC-backed startup — in May 2023 CrazyPet acquired a majority stake and the two merged under Grupo Ibérica, creating Spain's second-largest pet retail group (~81 stores, ~400 employees, ~€60M turnover), and its HQ is now in Valencia.

Founded
2012
Founders
2
Total funds raised
€2M
Rounds
2
Investors
7
Last round
Apr 2014
SectorsE-commerce, Pet care, Retail, Consumer goods Start-up MapMarketplace & E-commerce › Vertical e-commerce retail

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Founders

Albert Costa
Co-founder & CEO
Xiaolei Jin
Co-founder

Global models 5

Boqii
Online pet retailer selling food, accessories and care products direct to pet owners, the same pure-play pet e-commerce model as Miscota.
$200MComparable
Petlove
Brazil's leading online pet shop selling food and supplies direct to consumers, with repeat-purchase subscriptions.
$100MComparable
Heads Up For Tails
Direct-to-consumer pet retailer selling food, accessories and care products to dog and cat owners online.
$37MComparable
Supertails
Online pet-supplies store selling food, accessories and pharmacy products direct to pet owners.
$25MComparable
Chewy
United States · www.chewy.com ↗
The archetypal online pet retailer, selling food and supplies for many kinds of pets direct to consumers, the model Miscota copied in Europe.
$15MComparable

In the same niche 27 others

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Notes: Most funded first

Investors 7

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Funding rounds 2

DateRoundAmountLead

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