A
Company · Enterprise Software
Adtuo
Adtuo was a Madrid-based AI-powered advertising management SaaS platform (Series A) that let SMEs manage and optimize Facebook, Instagram and Google Ads campaigns collaboratively, automating optimization to cut campaign management time from weeks to minutes. Founded in 2017, it raised roughly €550K total. The company is permanently closed, and co-founder Victor Arenas has since moved on to other ventures.
Founded
2017
Founders
3
News
0
Rounds
2
Investors
3
SectorsAdTech, Enterprise Software, AI & Data, Marketing Technology
Start-up MapEnterprise Software › Marketing & growth tech
Profile updated 20 Jul 2026
Founders
M
María José Ivars
CMO & Co-founder
—
M
Miguel Angel Ivars Mas
CEO & Co-founder
V
Víctor Arenas
CPO & Co-founder
Global models 5
NNextRoll (AdRoll)
United States · www.nextroll.com ↗
Ad retargeting and campaign management SaaS built on similar automation/optimization of paid social and display advertising for SMBs.
$158.6MComparable
MMarin Software
United States · www.marinsoftware.com ↗
Cross-channel digital advertising management platform automating campaign optimization across search and social, same B2B SaaS ad-ops model.
$101MComparable
SSkai (Kenshoo)
Israel/United States · skai.io ↗
AI-driven omnichannel advertising management platform for optimizing paid social and search campaigns, directly comparable to Adtuo's positioning.
$51.7MComparable
N
Nanigans
United States · www.nanigans.com ↗
Automated, algorithm-driven ad buying and optimization platform for Facebook/Instagram campaigns, same core use case as Adtuo.
$33.4MComparable
SSmartly.io
Finland · www.smartly.io ↗
AI-powered social advertising automation and creative optimization platform, closely matching Adtuo's collaborative ad-management model.
$22.8MComparable
Investors 3
Funding rounds 2
News & media
No coverage on record yet.


