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Start-ups · Enterprise Software

Adtuo

adtuo.com ↗ ·Madrid ·Seed

Adtuo was a Madrid-based AI-powered advertising management SaaS platform (Series A) that let SMEs manage and optimize Facebook, Instagram and Google Ads campaigns collaboratively, automating optimization to cut campaign management time from weeks to minutes. Founded in 2017, it raised roughly €550K total. The company is permanently closed, and co-founder Victor Arenas has since moved on to other ventures.

Founded

2017

Total funds raised

€400K

SectorsAdTech, Enterprise Software, AI & Data, Marketing Technology Start-up MapEnterprise Software › Marketing & growth tech

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Founders

M

María José Ivars

CMO & Co-founder

M

Miguel Angel Ivars Mas

CEO & Co-founder

V

Víctor Arenas

CPO & Co-founder

Global models 5

N

NextRoll (AdRoll)

United States · www.nextroll.com ↗

Ad retargeting and campaign management SaaS built on similar automation/optimization of paid social and display advertising for SMBs.

$158.6MComparable

M

Marin Software

United States · www.marinsoftware.com ↗

Cross-channel digital advertising management platform automating campaign optimization across search and social, same B2B SaaS ad-ops model.

$101MComparable

S

Skai (Kenshoo)

Israel/United States · skai.io ↗

AI-driven omnichannel advertising management platform for optimizing paid social and search campaigns, directly comparable to Adtuo's positioning.

$51.7MComparable

N

Nanigans

United States · www.nanigans.com ↗

Automated, algorithm-driven ad buying and optimization platform for Facebook/Instagram campaigns, same core use case as Adtuo.

$33.4MComparable

S

Smartly.io

Finland · www.smartly.io ↗

AI-powered social advertising automation and creative optimization platform, closely matching Adtuo's collaborative ad-management model.

$22.8MComparable

In the same niche 23 others

See all in the Start-ups Map →

Series B · €40.8M

Series B · €35M

Series A · €10M

Series A · €6.5M

Series A · €6M

Series A · €5M

+17 more →

Notes: Most funded first

Investors 6

Open as list →

Seed 2018 Spain

startupxplore.com

Seed 2020 Spain

Seed 2020 Spain

F

Francisco Rey

Seed 2018 Spain

O

Odemira Capital

odemiracapital.com ↗

Seed 2020 Spain

P

Pablo Telleria

Seed 2018 Spain

Funding rounds 2

·2 not counted

Date	Round	Amount	Lead
2020-09-02	Seed (estimated)	€300K	Lead not disclosed +3 more
2018-07-19	Seed	€100K	Lead not disclosed +3 more

Not counted (2)

Not counted in totals

2020-09-02	Grant	€250K	CDTI
2019-12-12	Grant	€250K	Lead not disclosed +1 more

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