Company · Enterprise Software

Adtuo

adtuo.com ↗ ·Madrid ·Series A

Adtuo was a Madrid-based AI-powered advertising management SaaS platform (Series A) that let SMEs manage and optimize Facebook, Instagram and Google Ads campaigns collaboratively, automating optimization to cut campaign management time from weeks to minutes. Founded in 2017, it raised roughly €550K total. The company is permanently closed, and co-founder Victor Arenas has since moved on to other ventures.

Founded
2017
Founders
3
News
0
Rounds
2
Investors
3
SectorsAdTech, Enterprise Software, AI & Data, Marketing Technology Start-up MapEnterprise Software › Marketing & growth tech

Profile updated 20 Jul 2026

Founders

María José Ivars
CMO & Co-founder
—
Miguel Angel Ivars Mas
CEO & Co-founder
Víctor Arenas
CPO & Co-founder

Global models 5

NextRoll (AdRoll)
United States · www.nextroll.com ↗
Ad retargeting and campaign management SaaS built on similar automation/optimization of paid social and display advertising for SMBs.
$158.6MComparable
Marin Software
United States · www.marinsoftware.com ↗
Cross-channel digital advertising management platform automating campaign optimization across search and social, same B2B SaaS ad-ops model.
$101MComparable
Skai (Kenshoo)
Israel/United States · skai.io ↗
AI-driven omnichannel advertising management platform for optimizing paid social and search campaigns, directly comparable to Adtuo's positioning.
$51.7MComparable
Nanigans
United States · www.nanigans.com ↗
Automated, algorithm-driven ad buying and optimization platform for Facebook/Instagram campaigns, same core use case as Adtuo.
$33.4MComparable
Smartly.io
AI-powered social advertising automation and creative optimization platform, closely matching Adtuo's collaborative ad-management model.
$22.8MComparable

Investors 3

Demium
www.demium.com
Investor Spain
Odemira Capital
Investor Spain
Wannaseed
Investor Spain

Funding rounds 2

Seed · €300K
Adtuo uses AI to manage and optimise social media ad campaigns. It raised an oversubscribed €300K round on Startupxplore with Odemira Capita…
2020-09-17
Seed · €187.5K
Adtuo uses AI to automate and optimise paid social-media ad campaigns on Facebook and Instagram. It raised €187,500 through equity crowdfund…
2020-09-02

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