MMagnettü
Magnettü is a Barcelona-based B2B SaaS company that runs an AI platform for LinkedIn personal branding and employee advocacy. Companies, agencies and marketing teams use it to plan, create and publish content through their employees and executives, and to measure reach, engagement and return on investment. Customers include WPP, Nubank and Colgate. The company was founded in 2022 by Rafael Calle, Sergio Valls and Joan Boronat, who met in Demium's incubation programme, and in December 2022 it closed a €170K pre-seed round led by Demium Capital.
SectorsMarketing Technology, SaaS, Artificial Intelligence, Employee Advocacy, Social Media
Start-up MapEnterprise Software › Marketing & growth tech
Founders
J
Joan Boronat
Co-founder & CTO
R
Rafael Calle
Co-founder & CEO
S
Sergio Valls
Co-founder & CFO
Global models 4
DDynamic Signal
United States · www.dynamicsignal.com ↗
B2B SaaS platform for employee communication and advocacy that let companies distribute branded content for staff to share on social networks and measure its reach (now part of Firstup).
$114MComparable
HHaiilo
Germany · haiilo.com ↗
Enterprise SaaS (built from Smarp and Coyo) whose employee-advocacy module has staff publish company content on LinkedIn and other networks, with reach and ROI analytics.
$33MComparable
EEveryoneSocial
United States · everyonesocial.com ↗
Subscription employee-advocacy platform that companies use to have employees and executives share curated content on LinkedIn and measure engagement and ROI.
$21.8MComparable
OOktopost
Israel · www.oktopost.com ↗
B2B social media management SaaS with a built-in employee-advocacy product, sold to marketing teams to publish through staff profiles and attribute results.
$20.8MComparable
In the same niche 23 others
See all in the Start-ups Map →
Notes: Most funded first
Investors 1
Open as list →
Funding rounds 3
·1 not counted| Date | Round | Amount | Lead |
|---|---|---|---|
| 2025-02-26 | Pre-seed (estimated) | €200K incl. debt: equity and debt, the split was not disclosed | Lead not disclosed |
| 2024-07-11 | Pre-seed (estimated) | €150K | Demium Capital |
| 2022-12-08 | Pre-seed | €170K | Demium Capital |
Not counted (1)
News 2
Open as list →| Published | Article |
|---|---|
| 2025-02-26 |
Magnettu (solución tecnológica cofundada en España por el colombiano Rafael Calle) levantó US$210.000 de financiamiento ↗
Halcones y Palomas
2025-02-26 |
| 2024-07-11 |
Demium Capital despliega un millón de euros en 7 startups de IA con ADN español ↗
El Español (Invertia)
2024-07-11 |