HUBUC

hubuc.com ↗ ·Barcelona ·Seed

HUBUC is a Barcelona-based embedded finance company that provides a single API for businesses to embed financial services — card issuing, accounts, payments and FX — into their own products, positioning itself as "AWS for financial services". In 2023 it launched P1, a cloud-native global card issuing and processing engine, becoming a Mastercard Network Enablement Partner, and its site now leads with card issuing/processing for digital banking, corporate expense, travel and benefits programmes. A Y Combinator (W21) alum, it raised a $10M seed round in February 2022 co-led by WndrCo (Jeffrey Katzenberg's fund) and Runa Capital. It is headquartered in Barcelona, with London and New York offices.

Founded

2020

Founders

Total funds raised

€9.6M

SectorsFintech, Embedded Finance, Banking-as-a-Service, Payments, Card Issuing, API Infrastructure Start-up MapFintech › Bank & lender infrastructure

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Founders

Hasan Nawaz

Co-Founder & CEO

Ignacio Javierre

Co-Founder & COO

Global models 5

Rapyd

United Kingdom · www.rapyd.net ↗

Fintech-as-a-service platform that sells businesses one API to embed card issuing, accounts, payments and FX, the same all-in-one pitch as HUBUC.

$1.2BComparable

Solaris

Germany · www.solarisgroup.com ↗

Banking-as-a-service provider that lets brands embed accounts, cards and payments into their products through APIs and charges them per product and usage.

$750MComparable

Marqeta

United States · www.marqeta.com ↗

Cloud-native card issuing and processing platform sold via API to fintechs, expense-management and benefits programmes, the model HUBUC's P1 engine follows.

$528MComparable

Unit

United States · www.unit.co ↗

Embedded finance API that lets software companies launch accounts, cards and payments under their own brand, earning platform fees and a share of interchange.

$170MComparable

Highnote

United States · highnote.com ↗

Modern card issuing and processing platform for embedded payments, corporate expense and benefits programmes, a direct match for HUBUC's card-issuing core.

$150MComparable