Product Hackers

producthackers.com ↗ ·Madrid ·Seed

Product Hackers is a Madrid-based growth consultancy ("The Growth Company") that helps mid-size and large companies grow revenue in digital channels through a proprietary experimentation-based methodology covering analytics, acquisition, conversion optimisation, retention and AI. Founded in September 2016 by Luis Díaz del Dedo and Jorge García, it has run thousands of growth experiments for 140+ brands including Zara, Wallapop, MAPFRE, Heineken, Sony Music and Verti, and has grown into a small group with verticals such as AI Hackers and Product Hackers School (which acquired publisher Libros.com in 2024). It is a bootstrapped services/consulting business rather than a VC-funded startup, with reported revenue of ~€6M in 2024.

Founded

2016

Founders

Total funds raised

€555K

SectorsGrowth Marketing, Consulting, Product & Digital Transformation, AI, Data & Analytics Start-up MapEnterprise Software › Marketing & growth tech

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Founders

Jorge García González

Co-Founder & CTO

Luis Díaz del Dedo

CEO & Co-Founder

Global models 1

Demand Curve

United States · www.demandcurve.com ↗

Y Combinator-backed growth marketing agency and training company that sells experiment-led acquisition and conversion work plus a growth school, which mirrors Product Hackers' consultancy and School split.

~$0.5MComparable